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Assistant Project Marketing Manager

https://www.randstad.com Logo

Randstad

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Location:
Malaysia , Kuala Lumpur

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Category:
Real Estate

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Contract Type:
Not provided

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Salary:

6000.00 - 8000.00 MYR / Month
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Job Description:

A leading government-linked developer is seeking a strategic Assistant Project Marketing Manager. You will lead integrated marketing campaigns for diverse property portfolios and high-impact township initiatives. This is an exceptional opportunity for a professional who thrives at the intersection of real estate and the digital economy.

Job Responsibility:

  • Conceptualize and execute comprehensive marketing blueprints for a diverse portfolio of residential, commercial, and integrated developments
  • Provide market-driven insights during the development phase to ensure architectural designs and layouts align with target audience demands
  • Lead high-impact project launches, curated roadshows, and exclusive exhibitions to drive market presence
  • Partner with Sales leadership to architect data-driven campaigns designed to funnel high-intent, qualified leads to the sales force
  • Oversee the customer journey through the coordination of show gallery experiences and private property previews
  • Empower internal teams and external agencies with high-conversion marketing kits and technical sales presentations
  • Conduct deep-dive research into property market trends, pricing benchmarks, and evolving buyer demographics
  • Maintain a pulse on the competitive landscape, analyzing rival pricing, incentives, and positioning strategies to guide pricing decisions
  • Develop programs to enhance customer experience during the buying journey
  • Manage communication on project updates, handover timelines, and community-building initiatives
  • Gather feedback from buyers to improve future projects and marketing strategies
  • Manage marketing budgets for projects and ensure cost efficiency
  • Liaise with creative agencies, media partners, and event organizers for campaign execution
  • Ensure the seamless integration of Anti-Bribery Management System (ABMS) requirements within all marketing processes

Requirements:

  • Bachelor’s Degree in Marketing, Business Administration, Real Estate Management, or a related field
  • Minimum 5–7 years of experience in property marketing
  • Strong proficiency in digital marketing, brand management, and market research
  • Familiarity with ISO standards or ABMS frameworks is highly regarded

Additional Information:

Job Posted:
February 17, 2026

Expiration:
March 13, 2026

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