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This regional role involves taking full ownership for the strategy, planning, and launch of products within assigned categories.
Job Responsibility:
Lead the full product planning spectrum, from uncovering consumer insights and market sizing to developing and executing go-to-market strategies for sustained regional growth
Develop the long-term (3–5 year) innovation roadmap, strategically balancing renewal of core products with the introduction of entirely new innovations
Optimize the current regional portfolio by analyzing sales and market data (including SKU rationalization) to find and capture "whitespace" market opportunities
Drive product development by integrating consumer feedback, concept testing, and home-use trials (HUTs) to guarantee market success and relevance
Work cross-functionally with Sales, R&D, QA/QC, Operations, and Finance to deliver project milestones on schedule
Analyze industry and competitor trends to refine product features, packaging, and design, strengthening the brand's competitive edge
Provide the Brand and Digital Marketing teams with clear, strategic product briefs, defining core positioning, key messages, and launch objectives
Guide the review and development of all creative assets, regional toolkits, and activation materials to ensure communication consistency across markets
Requirements:
Minimum bachelor’s degree in a marketing or business-related function
At least 3 years of experience in FMCG product marketing
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