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Assistant Product Marketing Manager

https://www.randstad.com Logo

Randstad

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Location:
Singapore , Singapore

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Category:
-

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Contract Type:
Not provided

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Salary:

4500.00 - 5200.00 SGD / Month

Job Description:

This regional role involves taking full ownership for the strategy, planning, and launch of products within assigned categories.

Job Responsibility:

  • Lead the full product planning spectrum, from uncovering consumer insights and market sizing to developing and executing go-to-market strategies for sustained regional growth
  • Develop the long-term (3–5 year) innovation roadmap, strategically balancing renewal of core products with the introduction of entirely new innovations
  • Optimize the current regional portfolio by analyzing sales and market data (including SKU rationalization) to find and capture "whitespace" market opportunities
  • Drive product development by integrating consumer feedback, concept testing, and home-use trials (HUTs) to guarantee market success and relevance
  • Work cross-functionally with Sales, R&D, QA/QC, Operations, and Finance to deliver project milestones on schedule
  • Analyze industry and competitor trends to refine product features, packaging, and design, strengthening the brand's competitive edge
  • Provide the Brand and Digital Marketing teams with clear, strategic product briefs, defining core positioning, key messages, and launch objectives
  • Guide the review and development of all creative assets, regional toolkits, and activation materials to ensure communication consistency across markets

Requirements:

  • Minimum bachelor’s degree in a marketing or business-related function
  • At least 3 years of experience in FMCG product marketing
What we offer:

Performance bonus

Additional Information:

Job Posted:
December 23, 2025

Expiration:
January 04, 2026

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