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The Assistant Media Planner is a vital part of the media department. This person has a hand in every single step of the media planning process from strategy discussions, to partner recommendations, pacing of the media throughout the campaign, reporting back to the client and finally billing and reconciliation. Our media campaigns run across Linear TV, Connected TV, Digital Video and Digital Display. There are lots of moving pieces, and at times, multiple campaigns to be planning for at once. This role is fast paced and requires a great deal of organization and ability to communicate clearly with your team as well as other departments and, in time, the client. The ability to work as part of a team in such an environment is critical, as is a sense of innate curiosity, attention to detail and a self-motivated work ethic.
Job Responsibility:
Media Planning and Buying
Collaborating with the team to develop media strategy and tactics based on client goals, target media consumption and budgets
Participating in the creation of client facing presentations showcasing strategy recommendation, buy details, past campaign performance, etc.
Use available tools for planning and insights (R/Fs, MRI data, YouGov, Vivvix, Pathmatics, comScore, etc.)
Campaign Set Up and Execution
Ad Traffic and Site Tagging support
Communicating with the Ad Operations team to make sure they have all the materials they need to set up tagging and tracking
Manage day-to-day vendor communication, scheduling meetings, and tracking deliverables
Compile screenshot decks of live ads across different devices for client updates
Campaign Performance, Reporting, and Billing
Manage weekly digital campaign pacing and report back to internal team (pulling data, building out excel documents necessary to track campaign performance)
Join regular reporting calls with internal teams and clients
Own the end-to-end client billing process by setting up campaigns in Prisma, managing invoice collection, reconciling over- and under-deliveries to ensure accurate billing, and updating the billing tracker as needed
Ongoing
Help organize internal team status meeting
Communicating regularly with the Business Intelligence, Linear TV buying, and Ad Ops teams to ensure they have all data points necessary for launch and reporting
Coordinating vendor communication and meetings, and saving/organizing all vendor materials
Requirements:
Comfortable working in Excel, PowerPoint, Microsoft Word, Google docs, Google Sheets, Google Slides, etc.
Excellent time management skills and ability to follow through
Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
Extremely detail-oriented, with a proven system of double checks