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To work with the PR Manager on generating awareness of the resort through all media outlets; including a strong focus on local awareness; and assist in the development of all marketing and advertising initiatives as well as the development and execution of the annual public relations plan. Focus on the resort website, and the development of a resort e-Newsletter and all electronic marketing tools.
Job Responsibility
Create innovative publicity programs that will increase awareness and positive perception of the resort, its spa, culinary programs, services, and personnel
Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments
Assist in the development and execution of an annual PR plan as an integral part of resort marketing plan
Utilize all available electronic marketing tools to increase exposure to all available outlets
Update and maintain property website within the corporate standards
Comply with Four Seasons standards for sales and marketing
Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image
Comply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPact
Handle very closely with Director PR all the digital social media handles
Generate score card reports and monthly PR reports
Assist with all guest inquiries within the sales and marketing department
Assist with the development of all direct sales presentation material for both travel industry and group sales
Proof read all marketing material
Perform other tasks or projects as assigned by the director of marketing
Requirements
College education required
One to Three years’ experience in a public relations capacity with Four Seasons or another related organization
Strong writing and oral presentation skills
Advanced media relations experience
Detailed knowledge on digital e-marketing
Thorough knowledge of social media handle
Generate reports for monthly score card
Knowledge of production methods in graphic arts and collateral
Requires knowledge of and ability to operate computer equipment
Basic knowledge of journalism practices and broadcast production methods