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Are you a dynamic and experienced traditional marketing generalist with a proven track record of successfully delivering on a range of exciting campaigns? Our client is a well-known and retail trade company that prides itself on delivering top-notch quality and innovative design solutions to our customers and trade. With a strong commitment to excellence, they are expanding their reach and opening new stores across the UK. In line with store growth their support functions are scaling too, and we are now on the lookout for an Assistant Marketing Manager to be based out of their Northampton support function for four days per week, with one day working from home. This will initially be on a 12-month maternity cover contract, with potential scope to move to perm. As the Assistant Marketing Manager, you'll be at the forefront of both strategic planning and hands-on execution. You'll develop comprehensive category marketing plans, ensuring clear timelines and effective communication across teams. This includes crafting go-to-market strategies for own label solutions, new product investments, and existing products. You'll lead campaign planning efforts across various platforms, driving impactful category activations and initiatives that resonate with our audience and enhance brand visibility.
Job Responsibility
Craft and manage a robust category marketing plan to guide product-specific marketing, digital, internal comms, and training activities
Develop and manage a robust category marketing plan and develop go-to-market strategies and roadmaps for own label solutions, new product investments (NPI), range extensions, and trading existing products
Developing and executing propositions that are effectively launched and promoted to our audience, aligning marketing activities with strategic goals
Develop and lead category campaign and brochure plans, from initial planning stages to briefing channel leads for delivery across various platforms such as publications, advertising, PR, social media, emails, digital marketing, depot POS and local marketing support materials
Work closely with category and brand comms teams to refine and execute specific multi-channel marketing, internal comms, and training briefs, ensuring successful engagement, training, and launch of new products and support objectives
Oversee launch and activation events in collaboration with the category team, ensuring clear in message and aligned with category objectives
Work with commercial teams to create product-specific documents for depots, ensuring understanding of ranges, NPI, trade options, features, and benefits
Manage label brands to drive prominence within marketing and internal comms activity, including any rebranding projects, and ensure consistency in execution and TOV aligned with category ambitions
Analyse and interpret marketing activity reports, assessing impact on sales to inform future directions
Maintain strong relationships between marketing, internal communications, digital, business planning, and category teams, ensuring clarity of expectations, timings, and sign-offs
Engage stakeholders across various departments
Requirements
Graduate standard or equivalent vocational qualification
Experience of Offline Product Marketing, Brand or Marketing Communications
Highly creative and innovative problem solver
Strong influencing and negotiation and presentation skills
Strong design, creative and project management skills
Planning and organisational skills with strong attention to detail
Customer centric approach with strong visual communications skills
Excellent time management skills and ability to work to tight deadlines
Nice to have
Experience of managing marketing budgets is preferred although not essential
Previous experience managing agency relationships is desirable