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Are you a dynamic marketing professional eager to drive impactful brand experiences across consumer touchpoints? You'll be instrumental in translating strategic insights into actionable campaigns, collaborating with diverse teams, and leveraging data to continuously optimize performance and achieve ambitious commercial and consumer goals. If you're passionate about precision execution, creative problem-solving, and making a tangible difference in a fast-paced environment, this is your opportunity to shine!
Job Responsibility:
Marketing Planning & Execution: Assist in the coordination & activation of and brand plans including product led initiatives across multiple consumer touchpoints, ensuring plans are executed on time in full
Insight into action: Assist in translating insights & campaign ideas into actionable objectives. Lead development of creative briefs and collaborate with agency partners on campaign responses, including media. Coordinate and integrate various channels for cohesive 360-degree activations
Media Activation: Support the activation of media plans, including strategy, channel selection, content requirements & briefing. Assist in monitoring and optimizing media performance, contributing to short-term ROI/ROAS and long-term brand equity goals
Social Media Engagement: Have a strong understanding of social media platforms, content best practices, and analytical tools. Lead planning & briefing of engaging content across various formats (e.g., Grid, Stories). Assist with community management, monitoring social trends, and identifying opportunities for engagement
Cross-Team Collaboration: Work alongside creative teams, agencies and internal stakeholders to support integrated activation efforts
Retail Activation: Coordinate retailer-specific activities and support joint business plans to maximise local campaign impact. Work with retailers to secure brand stand out / marketing activation within marketing and media channels. Understand the trade plans and align to retailer priorities. Exposure and understanding of commercial planning
Performance Tracking: Monitor campaign results and provide insights to the Marketing Manager to ensure optimisations
Budget Monitoring: Tracking activation budgets and ensuring resources are used efficiently
Process Improvement: Support adoption of new tools and best practices to enhance campaign activation and team productivity
Requirements:
Execution Focus: Experience or interest in supporting multi-channel campaign delivery, especially media & social
Learn how to translate strategy into effective activation plans, how to optimise and contribute to commercial objectives
Brings their own vision and ideas and thrives from testing and learning
Collaboration: Comfortable working with cross-functional teams and external partners
Basic skills in monitoring campaign performance and providing actionable feedback
Assist in managing budgets and ensure efficient use of resources
Strong communicator and reliable team player, eager to contribute to a positive and productive work culture
What we offer:
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme