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Assistant Marketing Manager - Brand Campaigns & Consumer Engagement

https://www.randstad.com Logo

Randstad

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Location:
Malaysia, Batu Ferringhi, Pulau Pinang

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Category:
-

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Contract Type:
Not provided

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Salary:

6000.00 - 8000.00 MYR / Month

Job Description:

We are seeking an Assistant Marketing Manager to spearhead integrated brand campaigns and drive consumer engagement strategies. This is a hands-on role where you will lead impactful marketing initiatives, take ownership of cross-functional projects, manage budgets, and drive data-driven results.

Job Responsibility:

  • Execute Integrated Campaigns: Plan and execute comprehensive brand campaigns across traditional (ATL, BTL) and digital media channels
  • Elevate Consumer Engagement: Develop and manage strategies to build brand perception and cultivate strong consumer loyalty
  • Lead Project Management: Own end-to-end management of complex marketing projects, ensuring campaigns are delivered on time and within budgetary constraints
  • Drive Influencer Strategy: Identify, onboard, and manage KOL/influencer partnerships to amplify brand reach and credibility
  • Oversee Public Relations: Support and implement P.R. strategies, including media outreach and the development of compelling press releases
  • Monitor Performance & ROI: Conduct in-depth analysis of campaign performance, ROI metrics, and consumer insights to constantly optimize marketing spend and strategies
  • Support Innovation Launches: Collaborate on the launch of new products, from initial planning stages through to post-performance review
  • Master Digital Execution: Directly manage the execution of key digital marketing functions, including Meta Ads, Google Ads, SEO, and email marketing
  • Create Brand Content: Conceptualize and collaborate with creative teams to develop memorable marketing events and engaging brand content
  • Inform Strategic Decisions: Conduct rigorous consumer behavior analysis, competitive intelligence, and market research to provide strategic direction for the brand

Requirements:

  • Bachelor's degree is mandatory in Marketing, Branding, Business Administration, Nutrition Science, or a closely related field
  • Minimum of 3-5 years of professional experience in branding, marketing, or campaign management roles
  • Previous experience in the FMCG, F&B, or consumer goods sector is highly advantageous
  • Demonstrable, hands-on expertise with digital marketing tools, social media marketing platforms, and data analytics
  • Proven skill set in influencer marketing, P.R., rigorous project management, and campaign performance analysis
  • Must be willing and able to travel for marketing activities and events as required

Additional Information:

Job Posted:
December 22, 2025

Expiration:
December 26, 2025

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