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We are seeking an Assistant Marketing Manager to spearhead integrated brand campaigns and drive consumer engagement strategies. This is a hands-on role where you will lead impactful marketing initiatives, take ownership of cross-functional projects, manage budgets, and drive data-driven results.
Job Responsibility:
Execute Integrated Campaigns: Plan and execute comprehensive brand campaigns across traditional (ATL, BTL) and digital media channels
Elevate Consumer Engagement: Develop and manage strategies to build brand perception and cultivate strong consumer loyalty
Lead Project Management: Own end-to-end management of complex marketing projects, ensuring campaigns are delivered on time and within budgetary constraints
Drive Influencer Strategy: Identify, onboard, and manage KOL/influencer partnerships to amplify brand reach and credibility
Oversee Public Relations: Support and implement P.R. strategies, including media outreach and the development of compelling press releases
Monitor Performance & ROI: Conduct in-depth analysis of campaign performance, ROI metrics, and consumer insights to constantly optimize marketing spend and strategies
Support Innovation Launches: Collaborate on the launch of new products, from initial planning stages through to post-performance review
Master Digital Execution: Directly manage the execution of key digital marketing functions, including Meta Ads, Google Ads, SEO, and email marketing
Create Brand Content: Conceptualize and collaborate with creative teams to develop memorable marketing events and engaging brand content
Inform Strategic Decisions: Conduct rigorous consumer behavior analysis, competitive intelligence, and market research to provide strategic direction for the brand
Requirements:
Bachelor's degree is mandatory in Marketing, Branding, Business Administration, Nutrition Science, or a closely related field
Minimum of 3-5 years of professional experience in branding, marketing, or campaign management roles
Previous experience in the FMCG, F&B, or consumer goods sector is highly advantageous
Demonstrable, hands-on expertise with digital marketing tools, social media marketing platforms, and data analytics
Proven skill set in influencer marketing, P.R., rigorous project management, and campaign performance analysis
Must be willing and able to travel for marketing activities and events as required
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