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Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.
Job Responsibility:
Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions
Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy
Maintains, updates, and manages all web sites
Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings
Develops brochure and property collateral materials
Participates in all property imaging work (e.g., signage)
Uses and interprets all reporting necessary for sound marketing recommendations
Reviews and provides analysis on all website and email campaign tracking
Ensures consistent marketing message is communicated in all advertising and collateral efforts
Manages marketing budget throughout year
Provides regular tracking/ROI and analysis of promotions and website/email campaigns
Tracks return on investment (ROI) of all marketing initiatives
Keeps track of actual versus planned marketing budgets
Ensures consistency in individual property's voice on all guest touchpoints and marketing communications
Evaluates new marketing opportunities for the property
Ensures property is represented on all quality internet sites that have the potential of providing business
Works closely with respective Convention Bureaus and Chambers of Tourism
Develops strategic marketing plan for property, includes group, leisure and local efforts
Plans and supervises all photo shoots
Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy
Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property
Acts as liaison between corporate and individual properties in rolling out programs
Works with media buyer to plan and execute advertising
Assists property in developing promotions for various campaigns
Assists property with materials, tracking/analysis and presentations to owners
Acts on behalf of property with all vendors
Keeps detailed files and records on all matters relative to property's marketing materials
Ensures that property is following all corporate marketing guidelines
Approves all invoicing through MarrCom office
Requirements:
High school diploma or GED
2 years experience in the sales and marketing or related professional area
OR 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major