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Responsible for driving secondary sales through product promotion in defined territory by meeting HCPs and para medical staff; Coordinating with commercial / purchase authorities and channel partners for ensuring supply and liquidation of products. Drive awareness and adoption through activations in his/her territory/accounts.
Job Responsibility:
Achievement of monthly secondary sales target revenue numbers
Build customer connect
Market Development and Penetration
Monthly account wise planning and execution of secondary sales leading to primary sales for their territory/accounts
Weekly planning for coverage and calls
Monthly/quarterly sales forecast for defined territory
Drives adherence to SFE processes : Call average, customer coverage, working days, prescription tracker, secondary sales and product sampling/demonstrations
To track all product and service quality related complaints and coordinate with National/Sales Manager/quality to ensure formal response and closure to complaints report it to PV & Quality
Drive Demand/Prescription generation of the product
Ensure liquidation of products from stockiest and distributors through regular monitoring and coordination with product users
Recommend, evaluate performance and manage relationships with distributors & CFAs (Carry Forward Agents) in the territory
Ensure speedy and adequate availability of products in his/her accounts
Engage existing KOL (Key opinion Leaders) s in driving awareness on focus product portfolio in his or her accounts
Drive activations/KOL engagement as defined by Marketing team
Identify and drive business development initiatives in his/her current /new accounts. Understand the un-met needs of the non-users
Training and educating paramedical staff on /reconstitution/usage guidelines of the product
Competition & Market Mapping -- Track and gather market data, no. of indicated surgeries, gather and analyze competitor activities