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Support the Puma brand and business both internally and externally by executing a series of Run/Train Marketing activities. This includes developing communication strategies aligned with the product roadmap as well as planning and executing storytelling campaigns focused on key products to elevate the brand’s desirability and credibility.
Job Responsibility:
Lead and execute Run/Train Marketing activities in line with the marketing road map to engage with run/train enthusiasts, a key target for driving brand revival and favorability
Plan and manage seasonal marketing campaign including onsite consumer events and content creation
Develop digital communication strategy including media & SNS for each campaign
Maximize brand exposure from storytelling engagement with athletes and influencers, leveraging brand assets and archives while providing actual products for showcasing
Manage and launch key products, delivering strategic product information and targeted storytelling in collaboration with other functional departments
Conduct research and provide report on target consumer trends and the marketing activities of key competitors
Requirements:
Majored in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor’s degree)
8+ years of experience in brand marketing
Proven knowledge in Run/Train market and consumers
Strong MS Office skills
Fluent written and spoken English
Excellent communication skills & Strong team player
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