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Assistant Manager Retail Marketing

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Adidas

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Location:
Taiwan , Taipei

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Category:
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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

Build Brand adidas as the best sports brand in Taiwan by: Implementing the planning and execution processes that enables Retail Marketing Team to follow the marketing plan; Maximizing and following Retail marketing budget as set according to the marketing plan; Developing creative materials and ideas to enhance the best brand presence

Job Responsibility:

  • Develop and recommend Retail Marketing plan for Sports Style (SS) in according to GTM strategy and goals
  • Create innovative ideas at retail that convey the brand (product and brand assets) as innovative and exciting
  • Identify how above-the-line communications can be adapted and implemented in-store
  • Source GCA/locally produced POP that is at the lowest price while still maintaining good adidas quality and standard
  • Concept development and adaptation, coordination and production, monitoring and evaluation of all final executions
  • Yearly MWB plan development and rolling monthly forecast
  • Lead and coordinate SS Retail Marketing stakeholders to deliver best in class retail marketing tools
  • Project management ability to lead and coordinate projects to ensure timely delivery, effective resource use, and achievement of defined objectives
  • Manage SS Retail marketing MWB and monitor through monthly report and forecast
  • Follow the finance procedures and non-trade policy
  • Strategically utilize our marketing campaigns in line with global guidelines to build effective in-store communications initiatives that ultimately build brand image and drive product sell-through
  • Implement quality control system for production of all materials
  • Coordinate the launch of POP between TVC, relevant materials and with Sales Team to leverage maximum exposure
  • Work closely with CTC, BA, Channel teams for ISC development
  • Assumes responsibility for the production of any materials with adidas Originals logo
  • Any ad-hoc duties as assigned by immediate supervisor or department head

Requirements:

  • Minimum of 5 years of experience with the production of below-the-line
  • University degree in Business or equivalent professional experience
  • Sporting goods industry or retail industry experience required
  • Fluent in English & Mandarin
  • Strong experience in the production of POP and hardware
  • Complete understanding of the processes involved when developing POP
  • Has worked with production houses before
  • Art design background
  • Good design sense
  • Strong conceptual understanding of brand building
  • Great attention to detail
  • Excellent presentation skills
  • Excellent interpersonal/communication skills
  • Working knowledge of Microsoft products

Additional Information:

Job Posted:
January 25, 2026

Employment Type:
Fulltime
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