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Assistant Manager Retail Activation

China, Shanghai · Job Posted January 26, 2026
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Job Description

Drive business results thru in-store consumer engagement program and promotions with a brand-right approach. Elevate the consumer experiences to be more consistent across all channels.

Job Responsibility

  • Well understand with brand theme, further use this knowledge to identify and leverage activation & community building opportunities for the adidas brand
  • Support the development of the Retail activations programs in Key store format
  • Understand the target consumers profile, well briefing to agency to efficiently get qualify proposal
  • Collaborate cross functionally to help steer stake holder alignment on own retail activations
  • Calendar developed and x function resource leverage
  • Flawless execution of the agreed retail activations
  • Marketing Agencies- Coordinate with agencies for planning, execution & budgeting
  • Working Budget- Ensure that your individual activations hit their pre-agreed budgets & control any financial misappropriations
  • Ensure information requirement for Finance team is provided in time & is accurate
  • Support management of the regional adidas community building initiatives & programs
  • Execute any other relevant projects assigned by your line manager
  • Support evaluation of your activations from a KPI and ROI perspective and share with relevant teams

Requirements

  • University degree in Business, or equivalent professional experience, ideally within the Marketing domain
  • Minimum 3-5 years of marketing management experience, with a distinct track record of success and high level of knowledge in consumer activation area
  • Event agency working experience is a MUST
  • Fluent in English/Mandarin
  • Strategic minded with strong executional abilities
  • Excellent presentation skills
  • Strong ability to collaborate with cross functional teams
  • Consumer focused
  • Business trip required
  • Passion for sports & sports culture
  • (Additional sales/retail experience is an added advantage)
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