Assistant Manager, Owner Growth Strategy – Next Best Action Strategy Job at General Motors (Warren, Michigan)

Job Description

We’re looking for a strategic, self-starting marketer to help shape and grow GM’s Next Best Action (NBA) strategy across products, services, and subscriptions in the post-purchase customer journey. This role is best suited for someone with strong marketing strategy, business partnership, cross-channel measurement and test-and-learn experience who can work across business units to identify opportunities, build alignment, and help translate business goals into smarter customer decisioning. The right candidate does not need to come in as a deep technical journey architect, but should be eager to learn Next Best Action, understand how it can create value for the business and customer, and help drive adoption over time.

Job Responsibility

Help define and evolve GM’s Next Best Action strategy across the owner lifecycle, grounded in business goals, customer needs, and growth opportunities
Build strong relationships with partners across marketing, product, analytics, finance, data, privacy, and business units to identify where NBA can unlock the most value
Translate business priorities into clear customer strategy, prioritization frameworks, and use cases for NBA
Partner with execution and platform teams to bring strategies to life, while staying focused on the business objective and customer outcome
Drive a strong test-and-learn culture, including hypothesis development, test design, readouts, and recommendations for what to scale, refine, or stop
Help define how rules-based logic, customer signals, and AI-driven decisioning should work together to improve relevance and performance
Ensure NBA strategies are focused on incremental value, customer experience, and measurable business impact—not just campaign output
Identify gaps, opportunities, and new ideas proactively, with a bias toward action and continuous improvement

Requirements

5+ years of experience in marketing strategy, CRM, lifecycle marketing, customer growth, or related roles
Strong business acumen with the ability to connect customer strategy to commercial outcomes
Experience working cross-functionally and building credibility with a wide range of stakeholders and business teams
Demonstrated success leading or contributing to test-and-learn, experimentation, optimization, or performance improvement efforts
Ability to take ambiguous problems, structure them clearly, and move work forward with limited direction
Interest in and aptitude for learning Next Best Action, personalization, customer decisioning, and modern CRM capabilities
Strong communication and storytelling skills, including the ability to turn insights and strategy into clear recommendations
Bachelor's degree

Nice to have

Experience in CRM, lifecycle marketing, retention, personalization, or customer growth strategy
Exposure to enterprise marketing or CRM platforms such as Adobe Experience Platform / Journey Optimizer, Salesforce Marketing Cloud, or similar
Familiarity with customer analytics, measurement, segmentation, or experimentation approaches
Experience in businesses with complex customer ecosystems, recurring engagement, or subscription/service models

What we offer

An incentive pay program offers payouts based on company performance, job level, and individual performance
Medical
Dental
Vision
Health Savings Account
Flexible Spending Accounts
Retirement savings plan
Sickness and accident benefits
Life insurance
Paid vacation & holidays
Tuition assistance programs
Employee assistance program
GM vehicle discounts

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Assistant Manager, Owner Growth Strategy – Next Best Action Strategy

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