Assistant Manager, Media Audience Strategy & Solutions

The Assistant Manager of Audience Strategy & Solutions plays a critical end-to-end role in advancing GM’s audience-driven marketing approach. As part of GM’s internal media agency, MediaOne, this selected candidate will be assigned to a specific GM brand, developing a deep understanding of each brand’s direction, priorities, constraints, and growth objectives to ensure audience strategy is fully aligned to brand and business goals. This individual will partner closely with the Media Strategy Lead for their assigned brand to shape go-to-market planning and ensure tight integration across insights, planning, activation, and measurement. They will lead audience-led experimentation, develop Audience Brand Strategy decks, guide full-funnel targeting tactics, and oversee audience performance reporting — translating data into clear optimization recommendations and actionable learning agendas. This role is the primary go-to for all in-house built audiences as well as platform and partner targeting capabilities, ensuring best-in-class application across channels. They are responsible for advancing how audiences are defined, activated, measured, and evolved over time to maximize reach, efficiency, and business impact. In parallel to brand responsibilities, this role will support enterprise-level audience innovation and enablement, leading specific projects that strengthen addressable, personalized, and privacy-forward capabilities while advancing foundational data, identity, and measurement standards across the organization.