Assistant Manager, Media Audience Strategy & Solutions

• Lead media strategy and targeting approach for in-house, agency, platform, and publisher audiences for their assigned brand
• Subject matter expert for individual brand targets, audience strategy, and media targeting tactics
• Own new audience processes, documentation, and communication to regularly update cross-org
• Manage internal media audience roadmap with goals, KPIs, and timing to scale best practices
• Approve audience constructs, data partnerships, and media platform targeting agreements
• Work very closely with internal Marketing Science teams to shape audience builds, activation and measurement requirements
• Oversee media audience-related costs and budgets across the GM portfolio
• Develop new strategies based on media objectives and shape to gain acceptance and deliver outcomes
• Support dynamic creative infrastructure and personalization efforts
• Champion projects building relationships across local and global markets/agencies
• Partner with external vendors and industry groups staying current across key media topics to drive innovation
• Support other MediaOne teams with related goals such as brand safety, sustainability, and cross-tier
• Collaborate with multiple internal stakeholders such as Privacy, Legal, Finance, Purchasing, etc.

• 5+ years of experience in digital paid media, with strong exposure to audience strategy, data-driven planning, and full-funnel activation (agency and/or advertiser experience preferred)
• Deep understanding of programmatic media, platform targeting capabilities (e.g., walled gardens, DSPs), identity solutions, and audience management workflows
• Demonstrated experience leading audience-led testing, measurement frameworks, and performance reporting initiatives
• Ability to translate complex data, targeting, and measurement concepts into clear strategic recommendations for brand and media stakeholders
• Experience managing cross-functional initiatives that require alignment across brand, media, analytics, data, and platform partners
• Strong stakeholder leadership skills with the ability to influence at multiple levels of the organization
• Analytical mindset with the ability to distill insights from data and apply them to planning, optimization, and go-to-market strategy
• Strong presentation and storytelling skills (written and verbal), including development of strategy decks and executive-ready materials
• Proven ability to prioritize and manage multiple complex workstreams in a fast-paced environment
• Proactive self-starter who thrives in ambiguous situations and identifies opportunities to improve processes, capabilities, and outcomes
• Advanced proficiency in Microsoft PowerPoint and Excel
• comfort working with audience, measurement, and performance datasets

medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts