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The Marketing Assistant Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Manager of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role assists with building deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.
Job Responsibility:
Assists with the execution of the annual marketing plan to budget
Provides support to Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests
Works with advertising agency on the tactical advertising campaigns' creative and media plans
Assists with the management of F&B media schedules email marketing and display advertising
Helps verify that all advertising for the hotel in digital channels is in alignment with brand voice
Supports facilitation of social media engagement and updating content in local digital channels
Assists with promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels
Engages in proactive online reputation management by surfacing relevant guest comments in social media channels and responds accordingly
Participates in the development of comprehensive PR plan per quarter along with agency
Maintains a comprehensive list of local media contracts
Manages assigned accounts as per the media account management system
Assists with writing and distribution of all press releases for property events, promotions, and outlets
Supports execution of hotel sponsored events, community/government relations activities, and press promotional activities
Helps manage external vendors and media agencies
Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes
Assists with photo shoots for seasonal or festive promotions
Assists with coordination and execution of Hotel and F&B printed materials
Controls quantity and inventory of all Hotel marketing collateral
Supports the production of all property, F&B display, and temporary signage in hotel public areas
Assists with the execution of F&B direct marketing activities
Verifies all collateral is as per brand standard guidelines
Assists in the development, co-ordination and execution of all communications activities
Helps with the publication of hotel’s newsletter(s)
Supports communications duties and functions as deemed necessary
Assists in the liaison and execution of joint F&B promotions
Works with the Manager of Marketing and Communication to verify the Hotel’s website and related websites are updated on a regular basis
Provides marketing assistance and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders
Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends
Performs other reasonable job duties as assigned by manager.
Requirements:
2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 2 years experience in the sales, marketing, digital or related professional area
hospitality marketing or digital advertising experience preferred
OR 4-year bachelor's degree in Marketing, Public Relations, Business, or related major