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Puma Group Logo Puma Group · -

Assistant Manager, Marketing SEA

Singapore, Singapore · Job Posted June 10, 2026
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Job Description

The Assistant Manager, Brand Marketing is responsible for driving PUMA’s lifestyle marketing success across Southeast Asia and Singapore, covering both Direct-to-Consumer and Wholesale channels. This role leads brand positioning, messaging, and consumer engagement strategies, ensuring a consistent presence across all touchpoints. It involves managing 360° marketing campaigns, budgets, and calendars, while collaborating with cross-functional teams to maximise brand performance. The role also oversees SEA-exclusive projects and events, working closely with external agencies to align with brand objectives.

Job Responsibility

  • Drive PUMA's lifestyle marketing success across Southeast Asia and Singapore, covering both Direct-to-Consumer and Wholesale channels
  • Lead brand positioning, messaging, and consumer engagement strategies
  • Manage 360° marketing campaigns, budgets, and calendars
  • Collaborate with cross-functional teams to maximise brand performance
  • Oversee SEA-exclusive projects and events
  • Work closely with external agencies to align with brand objectives
  • Manage the marketing calendar, defining key milestones to deliver brand strategies and aligned KPIs
  • Lead the development and execution of integrated marketing strategies across SEA
  • Oversee the brand marketing budget, ensuring disciplined spend management and delivery against ROI objectives
  • Partner with commercial and retail to develop communications to support sell-through and strengthen brand presence
  • Lead the end-to-end design and execution of consumer-facing events
  • Manage the delivery of marketing projects and campaigns
  • Measure and analyse campaign effectiveness, providing actionable insights and recommendations

Requirements

  • Bachelor's degree in Marketing, Communications, or relevant studied
  • Minimum 5 years in brand management, consumer marketing, or related industries such as fashion, sports, or creative agencies
  • Strong understanding of sneaker and streetwear culture, youth trends, and the lifestyle landscape in SEA
  • Proven ability to lead initiatives, manage timelines, and collaborate with cross-functional stakeholders
  • Word, PowerPoint, Excel
  • English and local languages
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