Assistant Manager, Marketing Communication

• Sets success metrics and oversees execution of integrated marketing campaigns aligned with marketing calendar to drive MyTOWN’s visibility and shopper footfall
• Manages brand and content strategy, reinforces MyTOWN’s brand identity and market positioning
• Manages crisis communication messaging and approvals
• Oversees execution for MyTOWN’s on-ground thematic events and activations
• Monitors campaign performance and tracking while ensuring data integrity
• Drives tenant participation for thematic campaigns
• Ensures efficient budget utilisation, ROI tracking and cost control
• Cross-functional Collaboration within the wider Marketing team and with other departments
• Guides and mentors a division of marketing generalists and graphic designers
• Accountable for footfall growth, tenant value and campaign ROI
• Ensure tenants are up to date with latest information on marketing campaigns and activities
• Ensure effective execution of shopper engagement activities and experiential campaign
• Monitor market trends, competitors, customer insights, and campaign performance
• Share marketing best practices
• Collaborate with IKEA stakeholders strengthen customer engagement and destination positioning

• Minimum 6 years of marketing experience
• Strong understanding of customer experience, digital and experiential marketing
• Strong understanding of financial planning, budgeting and marketing ROI analysis
• Strong understanding on the relationship between shopper insights and business performance
• Knowledgeable in retail dynamics and shopper behaviour trends
• High expertise in campaign and project management including crisis and conflict management
• Fluent in English and Bahasa Malaysia with strong verbal, written, presentation, and public speaking skills
• Minimum Bachelor's Degree in Marketing, Business, Advertising, PR, Communications, or related disciplines

Knowledge of other languages is an added advantage