Assistant Manager, E-commerce Marketing Job at Puma Group (Seoul)

Job Description

The E-commerce Contents & Marketing will maintain the product database and work closely with the buyers and planners to maintain optimal product assortments and inventory allocation. Primary responsibilities will include development of all product descriptions, categorization, cross-sells, and attributions, update and customize contents. Responsibilities will also include all maintenance of search and navigation taxonomy, user filters and landing pages/collections.

Job Responsibility

Monitor and analyze daily, weekly, and monthly KPIs including traffic, conversion rate, AOV, and UPT
Analyze product- and category-level performance (sales, conversion, sell-through) to derive actionable insights
Drive conversion rate and revenue growth through data-driven merchandising, content optimization, and on-site search improvements
Manage and leverage first-party customer data to enhance customer understanding and retention
Create and manage product master data including copy, translations, images, and web-specific attributes
Operate site merchandising and content execution based on marketing and content calendars
Optimize content placements, site navigation, and on-site search to improve user experience and conversion
Manage content deployment from staging to production environments and ensure quality control (SFCC)
Plan and execute e-commerce promotions and seasonal changeovers
Plan and manage product styling shoots and visual content production
Manage performance marketing channels including Search, Display, Affiliate, Retail Media, and Social Ads, and identify new growth opportunities
Operate and optimize customer communication channels such as Kakao, web push, LMS, and newsletters
Plan and execute marketing campaigns aligned with ROAS, traffic, and conversion targets
Manage online marketing budgets and optimize spend based on channel-level ROI
Collaborate with buying, merchandising, and cross-functional teams to align campaigns and product launch timelines
Manage and coordinate with external marketing agencies

Requirements

Bachelor’s degree in relevant area
7 ~ 10 years of retail (e-Commerce) experience
Strong understanding of digital marketing strategies and online sales channels
Proven experience in eCommerce operations and performance marketing in a B2C environment, preferably in global sports retail or fashion
Experience with web-based content management systems
Experience with eCommerce platforms (SFCC experience preferred) and web analytics tools (google analytics)
MS applications and High level of Excel Knowledge
Must have experience with Photoshop and Illustrator
Basic skills in HTML and XML as well as image editing tools
Fluent in English
Extreme attention to detail
Ability to work independently on assigned tasks as well as accept direction on given assignment
Must be flexible and have the ability to effectively prioritize multiple tasks in a fast-paced environment
Strong written and verbal communication skills
Ability to collaborate cross-functionally and influence stakeholders to achieve business goals

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Assistant Manager, E-commerce Marketing

Job Description

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