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The Team Lead, Direct Sales is a critical leadership role within GM Energy, reporting directly to the Group Manager, Direct Sales. This role is responsible for overseeing a team of Home Energy Consultants (HECs), ensuring they meet performance targets, adhere to sales best practices, and deliver an outstanding customer experience. The Team Lead will focus on performance management, sales effectiveness, customer satisfaction, and operational efficiency, ensuring the success of their assigned team within the broader Direct Sales organization.
Job Responsibility:
Lead, coach, and mentor a team of Home Energy Consultants (HECs) to achieve sales targets and conversion rates
Monitor individual and team performance metrics, including sales quotas, appointment conversion rates, and revenue targets
Conduct regular one-on-one coaching sessions and team meetings to provide guidance, performance feedback, and professional development opportunities
Ensure team members are executing GM Energy’s sales methodologies and utilizing the sales playbook effectively
Oversee the adoption of sales tools and CRM systems to maintain accurate tracking of customer interactions, appointments, and sales data
Maintain and refine the GM Energy sales playbooks, ensuring best practices, objection handling strategies, and sales scripts are consistently applied
Conduct call monitoring and sales recording reviews, providing actionable feedback to improve customer interactions and close rates
Collaborate with the Group Manager and Sales Enablement team to optimize lead distribution and territory planning
Work with sales operations to improve data-driven decision-making through regular performance analysis
Address customer complaints or escalations, working with internal stakeholders to resolve issues effectively
Ensure accurate tracking of team tasks, appointments, and follow-ups within the CRM and sales enablement platforms
Manage team scheduling, including vacation days, time-off requests, and shift planning, ensuring appropriate coverage for lead handling
Assist in onboarding and training new hires, ensuring they are equipped with the necessary skills and knowledge to succeed
Requirements:
1+ years of experience in sales leadership or team lead roles, preferably in direct-to-consumer (DTC) sales
Proven track record in managing and coaching sales teams, with a focus on B2C energy, home services, or EV-related products
Strong understanding of sales metrics, CRM tools (Salesforce preferred), and sales enablement best practices
Experience in call monitoring, performance coaching, and structured sales training methodologies
Ability to analyze data-driven insights to improve individual and team performance
Excellent communication skills, with the ability to motivate, develop, and engage sales professionals
Highly organized and detail-oriented, with a proactive approach to problem-solving
Willingness to travel up to 10-15% for training, team meetings, and field coaching
Nice to have:
Specifically at GM Energy preferred
A deep understanding of GM Energy’s residential sales and GTM process as well as existing relationships that will allow for quick onboarding preferred
Knowledge of EV charging networks, home energy storage, and energy efficiency products is a plus
What we offer:
medical
dental
vision
Health Savings Account
Flexible Spending Accounts
retirement savings plan
sickness and accident benefits
life insurance
paid vacation & holidays
tuition assistance programs
employee assistance program
GM vehicle discounts
incentive pay program based on company, job level, and individual performance