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The Assistant Manager, GM Brand Adjacencies & Branded Entertainment will help shape how General Motors shows up across specific GM Brand adjacencies (such as Corporate Giving and GM Defense), and help its vehicle brands connect with partners in brand storytelling, and entertainment partnerships. This role sits at the intersection of website management, content development, and brand support, ensuring work is strategically sound, creatively strong, and aligned across channels.
Job Responsibility
Lead development of strategy and content for initiatives that support GM Brand adjacencies, across owned and paid channels, including website, social, and related media touchpoints
Manage content planning, updates, approvals, and execution in partnership with internal teams and agency partners, helping ensure an effective and consistent brand experience
Write and develop creative briefs that translate business goals and brand strategy into clear content direction
Provide strategic, actionable feedback on creative, content, and internal partner deliverables to maintain brand integrity and improve overall effectiveness
Partner with agencies and internal/external partners to support branded entertainment properties, product integration opportunities, and storytelling programs that align with GM and vehicle brand objectives
Coordinate cross-functional stakeholders to keep projects on schedule, align deliverables, and ensure smooth execution
Help identify relevant opportunities (for paid and product placement integrations) across entertainment, music, gaming, sports, and other audience passion points that can support vehicle brand activations and content programs
Track content and program performance, using analytics and reporting to inform optimization and share recommendations with stakeholders and leadership
Maintain tools, processes, and governance practices that support strong brand execution across digital channels and partner-led content
Stay current on digital marketing, content, website, and entertainment trends, including new technologies that can improve workflows and creative output
Requirements
Bachelor's degree required
At least 5 years of experience in brand marketing, content development, brand partnerships, or related fields
Experience managing agencies and reviewing work across various media channels, with a strong understanding of what makes content effective
Strong writing and communication skills, including the ability to create briefs, provide feedback, and present recommendations clearly to stakeholders
Familiarity with analytics and performance measurement across content and audience engagement programs