Assistant Manager, Brand Management, APEC (Select & Midscale Brands)

• Support the execution of Select Service and Midscale brand strategies, initiatives, and standards across APEC
• Partner with regional, area, and hotel teams to drive consistent brand delivery, operational excellence, and guest experience
• Drive brand operations through the development, governance, and continuous enhancement of brand and hotel standards, partnering with hotel teams to ensure brand compliance and operational readiness
• Contribute to multi-brand projects, activations, communications, and stakeholder engagement initiatives
• Ensure brands remain clearly differentiated through distinct positioning, products, experiences, and standards
• Collaborate cross-functionally to deliver brand-aligned solutions and support strategic priorities
• Facilitate training and communications to strengthen understanding of brand standards, positioning, and programs
• Execute assigned components of the brand team's priorities and deliver expected outcomes independently
• Ensure all presentations and materials reflect the brand tone of voice with clear, concise, and compelling writing
• Collaborate with team members and provide support when needed to help complete assignments on time
• Apply creative and practical thinking to help develop, plan, and implement new brand programs or initiatives
• Recommend improvements to strengthen the effectiveness of existing processes or programs
• Understand and help meet the needs of key stakeholders involved in brand management work
• Support the achievement of performance, budget, and team goals
• Manage regular communication on brand operations updates and brand standards for the field and hotels
• Work closely with properties and regional/area operations teams to support consistent implementation of brand standards, procedures, and programs
• Coordinate and share brand updates and brand education with hotel and above-property teams
• Assist in communicating brand strategy, product positioning, and implementation guidance across teams
• Support the dissemination of brand standards to Brand Management Leaders, GMs, Operations Leaders, and other audiences
• Act as a brand standards advocate, helping reinforce compliance across the continent
• Support the rollout of global brand operation strategies while ensuring alignment with APEC and market-specific needs
• Assist with the localization and implementation of new brand initiatives in APEC
• Partners with brand leads and operations team to ensure on-brand products and guest journey elements are delivered
• Monitor brand performance indicators (e.g., guestVoice, MI Healthcheck) and work with cross-functional teams to recommend follow-up actions aligned with brand and continent goals
• Support onboarding processes and scheduling for General Managers and key stakeholders
• Provide support and guidance on operational design aspects tied to the branded guest journey (e.g., sensory elements, look books)
• Engage with ADOPS, Regional Operations Leaders, and hotel teams to support execution

• Prior hotel operations experience is strongly preferred
• Three or more years of property-level experience is an advantage
• Exposure to working with multiple hotel brands is beneficial
• Experience coordinating projects to ensure work is delivered on time and within budget
• Hands-on experience supporting projects with agencies, vendors, or strategic partners
• Strong presentation and communication skills, with the ability to help develop clear, compelling presentations
• Proven ability to work effectively with cross-functional teams to support business priorities
• Demonstrated capability to support complex projects from planning through successful execution
• Ability to problem-solve, think creatively, and help drive speed-to-market solutions
• Strong organizational skills, with the ability to manage multiple projects at once and work under tight timelines
• Experience collaborating with teams, vendors, or customers in remote locations or across multiple time zones
• Strong team player who can build relationships and collaborate across disciplines
• English proficiency required
• proficiency in another Asian language (written and spoken) is strongly preferred

Proficiency in another Asian language (written and spoken) is strongly preferred