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Assistant Manager Brand Communication Sport Performance

Taiwan, Taipei · Job Posted January 25, 2026
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Job Description

Build Brand adidas to be the best sports brand in Taiwan, via comprehensive communication planning and implementation. Provide full support in developing and executing ATL/ BTL/ Digital campaigns according to GTM plans and goals. Including owned, earned, paid media communication, and KOL relationships maintenance.

Job Responsibility

  • Develop brand messaging, brand communications plans, and consumer-focused marketing activations aligned with the overall marketing strategy
  • Plan and execute integrated marketing activations that drive consumer engagement across online and offline touchpoints
  • Analyze and evaluate campaign effectiveness with supporting data and references
  • Monitor competitors’ activities and provide input to develop necessary defense plan
  • Ensure most effective use of ATL/ BTL/ PR/ Digital budget
  • Assist in the management of MWB spend reports and tracking sheets
  • Follow internal finance procedures, on-going commitment, and payment request forms management
  • Follow the advertising and advertorial budget as set per the marketing plan
  • Provide full support in the execution of IMC, including owned, earned, paid media communication, and PR support plans
  • Develop advertising material
  • recommendation of advertising materials from global/GCA toolkits + recommendation on local adaptation, work closely with agencies – copy development, print production & video production
  • Assist Manager to support the GTM process through the development of Marketing Calendars aligned with CM and GCA BC teams
  • Develop and monitor media plans – work closely with advertising agency to create competitive media advantages for adidas and develop out integrated and valuable media plan
  • Develop close relationships with key media, influencers, celebrities, and key partners
  • Ensure that adidas is informed about any new media opportunities
  • Maintain a good understanding of the media market / prices
  • Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, help adidas to identify more business opportunity and adjust marketing strategy
  • Continuously share marketing communication information with adidas teams
  • Develop and execute advertorial and digital plans
  • Ad-hoc duties as assigned by immediate supervisor or department head

Requirements

  • 5 years’ experience in the marketing department of a global consumer goods (apparel, beverages, FMCG) brand or advertising agency serving global consumer goods brands
  • University Degree in Marketing or related field
  • Fluent in English & Mandarin
  • Sports passion and industry understanding – footwear / apparel
  • Effective communication skills
  • Strong negotiation skills
  • Interpersonal skills
  • Organizational skills
  • Project leadership skills
  • Time management
  • Pressure management
  • Strong analytical power
  • Strong PC skills
  • Outlook: Advanced
  • Word: Advanced
  • Excel: Good
  • Powerpoint: Advanced

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