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Assistant Influencer Manager

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Boots

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Location:
United Kingdom , Nottingham

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Category:
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Salary:

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Job Description:

As an Assistant Influencer Manager, you will play a pivotal role in managing our Boots Ambassador Programme. You’ll play a key role in delivering our exciting influencer marketing activity – helping to bring our campaigns, trade activity, brand stories and partnerships to life across beauty, health, and wellness. Your key focus will be to lead the end-to-end management of The Boots Ambassador Programme via AWIN. Working closely with the Influencer Manager and wider brand, content and social team, you’ll support the day-to-day running of influencer campaigns, talent coordination, briefing, contracting, content reviews, reporting and relationship management. This role would be great for someone passionate about influencer marketing, social media and storytelling, while understanding the commercial benefits and opportunities of influencer marketing. The successful candidate will have an interest in health, beauty and wellness – and be able to travel to our Nottingham office.

Job Responsibility:

  • Own end-to-end management of Boots Ambassador Channel, onboarding new talent, managing current talent relationships and coordinating new incentives via AWIN
  • Manage our influencer ambassador roster, ensuring creators are on brand and driving revenue, whilst also building and nurturing relationships by showing up for key moments that matter to them
  • Identifying revenue driving opportunities and liaising with trade teams to identify key moments and unlock exclusive offers with revenue driving potential
  • Help plan, coordinate and delivery influencer campaigns across key brand moments
  • Support the influencer team with the creation of experiential events from ideation, talent selection and communication, sample ordering and coordination, itinerary and collaboration with Marketing, trading and agencies to ensure success
  • Support the creation of influencer briefs, reviewing content and captions for accuracy, tone of voice and brand alignment
  • Gather performance data, track KPI's to measure impact and learnings, gathering data via AWIN and Creator IQ daily, weekly and monthly, harnessing the data to inform future decisions
  • Working closely with brand, trading, paid media and social teams to ensure influencer content supports business priorities
  • Coordinate product send-outs with the Influencer Assistant and ensure influencers receive the right products at the right time
  • Keep up to date with influencer and social trends, helping team identify new talent and cultural opportunities

Requirements:

  • Minimum two years of experience in influencer marketing, affiliates, or PR (in-house, agency, or freelance)
  • Strong interest in influencer culture and understanding of creator tiers (macro, midi, micro, nano)
  • Knowledge of social platforms and effective content creation
  • Detail-oriented with excellent organisational skills to manage multiple projects
  • A creative eye and confidence to share ideas and suggestions
  • Strong relationship-building and communication abilities
What we offer:
  • Boots Retirement Savings Plan (up to 12% company contribution)
  • Discretionary annual bonus
  • Generous employee discounts for you and a family member
  • Enhanced maternity/paternity/adoption leave pay
  • Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and more
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme

Additional Information:

Job Posted:
May 15, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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