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Assistant Director, Public Relations, and Digital Marketing

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Four Seasons

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Location:
Indonesia , Bali

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

This position will support and lead initiatives that enhance the visibility and prestige of Four Seasons Resorts Bali (Jimbaran Bay and Sayan), drive demand across all segments, and deepen our engagement with media, influencers, and discerning guests. The primary responsibilities for this position will be for developing and executing integrated marketing and communications strategies that align with the Four Seasons brand, build emotional connections with our audience, and support key revenue-driving departments, including Rooms, Food & Beverage, Spa, Events and Signature Experiences.

Job Responsibility:

  • High level support contributing to the activation and successful implementation of Public Relations and Marketing strategies for both properties
  • Proactively manage media relationships, host journalists and influencers, and secure positive editorial coverage across print, broadcast, digital, and social platforms
  • Draft and edit press releases, media pitches, fact sheets, and executive speeches in line with brand voice
  • Collaborate with Four Seasons Corporate and regional teams to align messaging and maximize reach
  • Organize press events, media FAMs, and on-property experiences that showcase our Signature Experiences and service culture
  • Assist in the development and execution of marketing campaigns that support Rooms, F&B, Spa, Weddings, and Events
  • Ensure all content and creative assets meet brand guidelines and reinforce the Four Seasons image of luxury, elegance, and innovation
  • Manage local partnerships, sponsorships, and promotional opportunities that align with the brand’s values and audience
  • Partner with Digital Marketing Manager and Four Seasons Digital Corporate teams to support digital advertising, SEO/SEM, website content, and CRM efforts
  • Responsible for Social Media content calendars and collaborations with content creators to produce engaging, high-quality visuals and storytelling
  • Monitor online sentiment and guest feedback across digital channels, supporting reputation management initiatives
  • Track the performance of PR campaigns, media placements, digital efforts, and social media metrics
  • Provide regular reporting and insights to guide future strategy and investment

Requirements:

  • Bachelor’s degree in Communications, Marketing, Public Relations, or related field
  • 8+ years of experience in PR and/or marketing within luxury sectors - hospitality or lifestyle
  • Strong expertise and proficiency with digital tools and digital advertising platforms, SEO tools, email marketing, and analytics
  • Strong media relations background with proven results in securing top-tier press coverage
  • Exceptional writing, editing, and storytelling skills
  • Strong aesthetic sensibility and understanding of luxury consumer behavior
  • Highly collaborative, detail-oriented, and able to manage multiple projects in a fast-paced environment
  • Indonesian Nationals
What we offer:
  • Deeply instilled value-based company culture
  • Career growth opportunities
  • Complimentary stays at Four Seasons worldwide
  • Executive level incentive plans
  • Executive level benefits
  • Health & life Insurance and retirement benefits
  • Furnished accommodation
  • Excellent Learning and Development opportunities

Additional Information:

Job Posted:
January 16, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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