Assistant Director, Photography

• Responsible for the strategic development, implementation, and oversight of photography initiatives
• Responsible as secondary personnel for strategic videography development and implementation
• Responsible for capturing high-quality, still images that align with the brand and marketing goals
• Responsible for story-driven images that reflect the full range of activities for use in marketing and communications efforts
• Work closely with marketing, design, and creative teams to plan photoshoots, brainstorm concepts, and deliver compelling visual content
• Execute weekly headshots in a portrait studio
• Take pictures at events and activities (assigned at various times during the week, including evenings and weekends)
• Preparing for editorial photoshoots, images for marketing and editorial photoshoots under the direction of the Art Director
• Executing headshot/portrait photography
• Editing images
• Maintaining library of archived images in a digital asset management system
• Packaging images as needed for final deliverables
• Serve as the second videographer for Macon & Joan Brock Virginia Health Sciences with responsibilities for the strategic development of digital marketing video including acquisition and production
• Deliver videos to a diverse audience
• Maximize the quality and frequency of marketing and social media reels and videos while also developing and executing video strategy
• Present compelling stories and key messages through video
• Plan and facilitate studio and field-based video production
• Convert format of completed edited products
• Responsible for staying up to date on the latest cameras, processes and editing techniques.

• Master’s degree in photography, cinematography, communications, journalism, marketing, or a related field or experience equivalent to a master’s degree
• Thorough understanding of the healthcare industry and academic healthcare environment
• Considerable knowledge of professional photography techniques with an emphasis on visual storytelling and brand consistency
• Considerable knowledge of advanced photo composition principles, lighting design, color theory, exposure control, and image quality standards
• Working knowledge of institutional branding standards and how visual media supports reputation, visibility, and audience engagement
• Working knowledge of strategic planning and implementation for photography and videography initiatives aligned with organizational goals
• Excellent written and verbal communication skills, with the ability to tailor visual assets and messaging to diverse audiences
• Proficient skill in digital and social media platforms, with the ability to leverage them to amplify the organization’s messaging
• Strong project management and organizational skills, with the ability to juggle multiple priorities and deadlines
• Strategic thinking and problem-solving skills, with the ability to identify and capitalize on opportunities
• Demonstrated ability to work collaboratively with cross-functional teams
• Considerable experience researching, organizing, planning, coordinating, managing and directing photo production projects
• Considerable experience developing and implementing successful visual assets for communications and marketing needs
• Considerable experience with photography and videography equipment, editing software, and digital asset management systems such as Adobe Lightroom, Adobe Photoshop, Adobe Premiere and Bynder
• Considerable experience operating DSLR and mirrorless cameras and camera controls, ensuring the proper selection of shutter speeds, apertures, lens types, filters and effects
• Working experience operating photography and videography lighting equipment such as portable and studio lights, off camera flash
• Working experience with event photography, including capturing live event activities, in-the-moment shots, candid shots, posed shots, etc.
• Working experience with a studio set up, including lighting, capturing headshots, working with backdrops, etc.

Comprehensive progressively responsible experience in photography, videography, communications, or marketing.