Assistant Director of Sales

Job Description

Assists in leading the property’s segmented sales effort (e.g., group, transient, association, corporate, etc.) and assists in the implementation of the segment sales strategy and achieving segment revenue goals, property revenue goals and guest and employee satisfaction. Conducts all day-to-day activities related to the sales function with a focus on building long-term, value-based customer relationships that enable achievement of property sales objectives. Achieves personal booking goals.

Job Responsibility

Assists in leading the property’s segmented sales effort
Assists in the implementation of the segment sales strategy and achieving segment revenue goals, property revenue goals and guest and employee satisfaction
Conducts all day-to-day activities related to the sales function with a focus on building long-term, value-based customer relationships
Achieves personal booking goals
Works with sales leader to ensure understanding of sales strategy and effective implementation of this strategy for the segment
Assists in the development, implementation and sustaining of aggressive solicitation program focused on increasing business
Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segment
Assists with the development and implementation of promotions, both internal and external
Provides positive and aggressive leadership to ensure maximum revenue potential
Recommends booking goals for sales team members
Approves space release for catering to maximize revenue in the absence of a Business Evaluation Manager
Participates in sales calls with members of sales team to acquire new business and/or close on business
Executes and supports the operational aspects of business booked
Analyzes market information by using sales systems and implements strategy to achieve property’s financial room and catering goals
Assists Revenue Management with completing accurate six period projections
Reviews sales and catering guest satisfaction results to identify areas of improvement
Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations
Interacts with guests to obtain feedback on product quality and service levels
Meets with guests during pre- and post-convention meetings to obtain feedback on quality of product, service levels, execution against contract and overall satisfaction
Empowers employees to provide excellent customer service
Observes service behaviors of employees and provides feedback to individuals and/or managers
Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement
Ensures that a customer recognition program is in effect throughout Sales
Executes and supports the company’s Customer Service Standards and property’s Brand Standards
Participates in and practices daily service basics of the brand
Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event
Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company
Gains understanding of the property’s primary target customer and service expectations
serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event
Develops and manages relationships with key stakeholders, both internal and external
Works collaboratively with off-property sales channels to ensure the property needs are being achieved and the sales efforts are complementary, not duplicative
Works with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state and federal regulations and/or union requirements
Attends customer events, trade shows and sales missions to maintain, build or develop key relationships with GSO Managers and customers

Requirements

2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major
3 years experience in the sales and marketing or related professional area
OR 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major
1 year experience in the sales and marketing or related professional area

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Assistant Director of Sales - Weddings & Social

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