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Assistant Director of Sales / Senior Sales Manager - Wedding

Thailand, Bangkok · Job Posted April 12, 2026
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Job Description

Responsible for handling local social catering opportunities for the property. Responsible for achieving and exceeding the hotel catering sales revenue goals. Provides day-to-day supervision to Catering Sales associates that are on-property, dependent on the volume of local social catering business. Contracts and closes local catering and social business, and ensures that business is turned over properly and in a timely fashion for quality service delivery. Achieves catering revenue goals by actively up-selling each business opportunity to maximize revenue. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence throughout each customer experience.

Job Responsibility

  • Handling local social catering opportunities for the property
  • Achieving and exceeding the hotel catering sales revenue goals
  • Provides day-to-day supervision to Catering Sales associates
  • Contracts and closes local catering and social business
  • Ensures business is turned over properly and in a timely fashion for quality service delivery
  • Achieves catering revenue goals by actively up-selling each business opportunity
  • Implements the brand’s service strategy and applicable brand initiatives
  • Drives customer loyalty by delivering service excellence
  • Identifies, qualifies and solicits new catering business
  • Proactively solicits affiliate business associated with citywide events
  • Understands the overall market
  • Maximizes revenue by up-selling packages and creative food and beverage offerings
  • Identifies and implements process improvements and best practices
  • Gains understanding of the hotel’s primary target customer and service expectations
  • Ensures successful performance by increasing revenues, controlling expenses and providing a return on investment
  • Manages the sales efforts for the hotel related to local social catering business
  • Responds to incoming catering opportunities for the hotel
  • Closes the best opportunities for the hotel based on market conditions and hotel needs
  • Uses negotiating skills and creative selling abilities to close on business and negotiate contracts
  • Designs, develops, and sells creative catered events
  • Develops and manages catering sales revenue and operation budgets, and provides forecasting reports
  • Identifies and assists with selling, implementing and following-through on catering promotions
  • Promotes accountability to drive superior business results
  • Executes Sales strategies and business processes
  • Executes and supports Customer Service Standards and hotel’s Brand Standards
  • Executes and supports the operational aspects of business booked
  • Participates in and practice daily service basics of the brand
  • Works collaboratively with property Sales and Marketing colleagues and Above Property Sales
  • Develops a close working relationship with operations to ensure execution of strategies at the hotel level
  • Works with the management team to create and implement a catering sales plan addressing revenue, customers and market
  • Works with the property’s Food and Beverage team to develop menus that drive sales
  • Interacts effectively with vendors, competitors, local community, catering associations and other hotel departments
  • Ensures that the property implements a seamless turnover from sales to operations and back to sales
  • Serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event
  • Executes exemplary customer service to drive customer satisfaction and loyalty
  • Serves the customer by understanding their needs and recommending the appropriate features and services
  • Monitors the effective resolution of guest issues that arise as a result of the sales process

Requirements

  • High school diploma or GED
  • 2 years experience in the sales and marketing, guest services, front desk, or related professional area
  • OR 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major
  • no work experience required

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