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Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.
Job Responsibility:
Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet goals
Manages all in-hotel messaging to guests
Updates hotel web page content
Liaises with key departmental leaders to assist with developing and implementing marketing plans and goals
Develops, plans, and executes programs to achieve stated revenue goals
Manages workflow with on-property graphic designer
Implements regular tracking of initiatives to determine results
Liaises with hotel Director of Public Relations
Works with brand Vice Presidents and Brand Marketing Managers
Coordinates and implements Strategic Alliance partner marketing program elements
Liaises with brand VPs for all local/regional media needs
Interviews, selects and trains employees
Directs the work of employees
Sets and adjusts employees' rates of pay and hours of work
Handles employee complaints and executes disciplinary action
Evaluates employee's productivity and efficiency
Conducts annual performance appraisal with direct reports
Requirements:
2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major
3 years' experience in Marketing or a comparable professional area
OR 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major
1 year experience in Marketing or a comparable professional area