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Assistant Director of Marketing

Vietnam, Saigon · Job Posted March 13, 2026
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Job Description

Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.

Job Responsibility

  • Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet goals
  • Manages all in-hotel messaging to guests
  • Updates hotel web page content
  • Liaises with key departmental leaders to assist with developing and implementing marketing plans and goals
  • Develops, plans, and executes programs to achieve stated revenue goals
  • Manages workflow with on-property graphic designer
  • Implements regular tracking of initiatives to determine results
  • Liaises with hotel Director of Public Relations
  • Works with brand Vice Presidents and Brand Marketing Managers
  • Coordinates and implements Strategic Alliance partner marketing program elements
  • Liaises with brand VPs for all local/regional media needs
  • Interviews, selects and trains employees
  • Directs the work of employees
  • Sets and adjusts employees' rates of pay and hours of work
  • Handles employee complaints and executes disciplinary action
  • Evaluates employee's productivity and efficiency
  • Conducts annual performance appraisal with direct reports

Requirements

  • 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major
  • 3 years' experience in Marketing or a comparable professional area
  • OR 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major
  • 1 year experience in Marketing or a comparable professional area
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