Assistant Director of Marketing Communications Job at Marriott Bonvoy (Danang)

Job Description

The Assistant Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.

Job Responsibility

Develops an annual communications plan with specific goals and budgets
Assists the DOM in the planning of all mailing activities, and oversees their execution
Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate
Prepares on a timely basis the monthly sales & marketing “communications” report
Supervises and directs photography for advertising, collateral and public relations purposes
Ensures the department has a comprehensive master slide/photo/CD library
Supervises operations of the in-house art department
Monitors activities of competitor hotels and trends within the industry
Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours
Compiles and maintains a comprehensive list of media contacts
Prepares press releases for appropriate targeted media, locally, regionally and internationally
Works closely with the corporate and international press offices on developing story angles
Plays a key role in community and government relations as well as VIP handling
Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships
Creates and organizes press promotional activities
Participates in the press events/trips organized by the regional PR offices as required
Conducts press blitzes when appropriate
Ensures press kit information is comprehensive and kept up-to-date
Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans
Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels
Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message
Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments
Monitors and maintains media schedules as well as prompt settlement of accounts
Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected
Assists the DOM in the planning, implementation and tracking of electronic marketing activities
Maintains budget control
Coordinates and executes production of all printed materials
Ensures hotel information is updated regularly on the internet/intranet
Supervises the production and quality of all displays and temporary signage in hotel public areas
Supervises and budgets for quality gift items as appropriate
Supervises the in-house graphic designer and/or print shop

Requirements

High school diploma or GED
4 years experience in the sales and marketing, guest services, front desk, or related professional area
OR 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major
2 years experience in the sales and marketing or related professional area

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Assistant Director of Marketing Communications

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