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Assistant Director of Marketing Communications

Thailand, Bangkok · Job Posted April 16, 2026
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Job Description

Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.

Job Responsibility

  • Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions
  • Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy
  • Maintains, updates, and manages all web sites
  • Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings
  • Develops brochure and property collateral materials
  • Participates in all property imaging work (e.g., signage)
  • Uses and interprets all reporting necessary for sound marketing recommendations
  • Reviews and provides analysis on all website and email campaign tracking
  • Ensures consistent marketing message is communicated in all advertising and collateral efforts
  • Manages marketing budget throughout year
  • Provides regular tracking/ROI and analysis of promotions and website/email campaigns
  • Tracks return on investment (ROI) of all marketing initiatives
  • Keeps track of actual versus planned marketing budgets
  • Ensures consistency in individual property's voice on all guest touchpoints and marketing communications
  • Evaluates new marketing opportunities for the property
  • Ensures property is represented on all quality internet sites that have the potential of providing business
  • Works closely with respective Convention Bureaus and Chambers of Tourism
  • Develops strategic marketing plan for property, includes group, leisure and local efforts
  • Plans and supervises all photo shoots
  • Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy
  • Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property
  • Acts as liaison between corporate and individual properties in rolling out programs
  • Works with media buyer to plan and execute advertising
  • Assists property in developing promotions for various campaigns
  • Assists property with materials, tracking/analysis and presentations to owners
  • Acts on behalf of property with all vendors
  • Keeps detailed files and records on all matters relative to property's marketing materials
  • Ensures that property is following all corporate marketing guidelines
  • Approves all invoicing through MarrCom office

Requirements

  • High school diploma or GED
  • 2 years experience in the sales and marketing or related professional area
  • OR 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major
  • no work experience required

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