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Assistant Director of Marketing & Communication

Malaysia, Kuala Lumpur · Job Posted June 29, 2026
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Job Description

JOB SUMMARY: The Assistant Director of Marketing and Communications is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Sales and Marketing, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Assistant Director of Marketing and Communication liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.

Job Responsibility

  • Executes annual marketing plan to budget
  • Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns
  • Acts as the liaison between the marketing department and advertising agency
  • Manages F&B media schedules
  • Partners with property Revenue Management to verify correct offer loading
  • Executes email marketing, and display advertising
  • Maintains frequent, active engagement with Cluster eCommerce manager
  • Verifies all advertising for the hotel in digital channels is in alignment with brand voice
  • Facilitates social media engagement and updating content in local digital channels
  • Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels
  • Engages in proactive online reputation management
  • Develops a comprehensive PR plan per quarter
  • Maintains a comprehensive list of local media contracts
  • Manages assigned accounts as per the media account management system
  • Writes and distributes all press releases for property events, promotions, and outlets
  • Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities
  • Supports pull through of impactful PR strategy & activities
  • Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis
  • Manages external vendors and media agencies
  • Surfaces and vets PR leads from the continent PR Leader
  • Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes
  • Manages photo shoots for seasonal or festive promotions
  • Acts as central point of contact for regionally approved local photographers
  • Coordinates and executes Hotel and F&B printed materials
  • Controls quantity and inventory of all Hotel marketing collateral
  • Assists in the production of all property, F&B display, and temporary signage in hotel public areas
  • Promotes collection of competitors collateral and publicity on a monthly basis
  • Manages the execution of F&B direct marketing activities
  • Verifies all collateral is as per brand standard guidelines
  • Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns
  • Helps with the publication of hotel’s newsletter(s)
  • Supports communications duties and functions as deemed necessary
  • Assists in the liaison and execution of joint F&B promotions
  • Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis
  • Partners with Director of Sales and Marketing to create marketing plan aligned to hotel sales and revenue strategy
  • Provides training and marketing leadership and act as a marketing subject matter expert
  • Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance
  • Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

Requirements

  • 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area
  • hospitality marketing or digital advertising experience preferred
  • 4-year bachelor's degree in Marketing, Public Relations, Business, or related major
  • 2 years experience in the sales, marketing, digital or related professional area
  • hospitality marketing or digital advertising agency experience preferred.

Nice to have

  • hospitality marketing or digital advertising experience preferred
  • hospitality marketing or digital advertising agency experience preferred.

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