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Supports the developing and implementing an ongoing media and community relations. Provides crisis communications assistance to properties. Ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business. Implements an ongoing, focused media and community relations program.
Job Responsibility
Supports the developing and implementing an ongoing media and community relations
Provides crisis communications assistance to properties
Ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business
Implements an ongoing, focused media and community relations program
Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property and restaurants
Solicits new media outlets and travel media individuals
Selects the best opportunities for the property based on market conditions and property needs
Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets
Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets
Supports the hotel’s social media efforts, if applicable
Works with online media outlets to promote the hotel
Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings
Develops brochure and property collateral materials
Participates in all property imaging work (e.g., signage)
Ensures consistent brand and property message is communicated in all public relations and communications efforts
Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure
Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue
Conducts solicitation and maintenance calls to media
Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy
Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property
Assists property in developing promotions for various campaigns
Provides accurate, complete and effective communications to visiting journalists, publicity or promotions
Evaluates new public relations opportunities for the property
Develops strategic public relations plan for property, includes group, leisure and local efforts
Assists in managing individual and group media visits
Coordinates community service activities in concert with the public image and needs of the resort
Assists in creative print fulfillment
ensures corporate branding standards and legal compliances are met and incorporated into collateral
Supports hotel press releases and other content for print media and electronic media
Sets a positive example for guest relations
Interacts with guests to obtain feedback on product quality and service levels
effectively responds to and handles guest problems and complaints
Observes service behaviors of employees and provides feedback to individuals and/or managers
continuously strives to improve service performance
Conducts site inspections with visiting journalists
Keeps detailed files and records on all matters relative to property's public materials
Ensures that property is following all corporate public relations guidelines
Requirements
2-year degree from an accredited university in Marketing, Business Administration, or related major
2 years experience in public relations, communications, or related professional area
OR 4-year degree from an accredited university in Marketing, Business Administration, or related major