Assistant Director of Group Sales Job at Marriott Bonvoy (Lake Buena Vista)

Job Description

Functions as the assistant sales leader of the property’s group sales effort for specific group business and manages a team of on property group sales associates for a AAAA property. Shares responsibility for achieving group revenue goals and guest and associate satisfaction. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process. Manages the day-to-day leadership oversight of a team of on-property group Senior Sales Executives and administrative associates with a focus on building long-term, value-based customer relationships that enable achievement of the property’s sales objectives. Maintains accountability for verifying that the team maximizes group revenue opportunities by up-selling and accurately forecasting revenues (e.g., catering and group rooms) for all events. Acts as the on-property liaison for group sales within the pre-defined peak room parameters for Property Sales. Contracts and closes group business. Achieves group revenue goals by actively up-selling each business opportunity to maximize revenue opportunity.

Job Responsibility

Functions as the assistant sales leader of the property’s group sales effort for specific group business and manages a team of on property group sales associates for a AAAA property
Shares responsibility for achieving group revenue goals and guest and associate satisfaction
Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process
Manages the day-to-day leadership oversight of a team of on-property group Senior Sales Executives and administrative associates with a focus on building long-term, value-based customer relationships that enable achievement of the property’s sales objectives
Maintains accountability for verifying that the team maximizes group revenue opportunities by up-selling and accurately forecasting revenues (e.g., catering and group rooms) for all events
Acts as the on-property liaison for group sales within the pre-defined peak room parameters for Property Sales
Contracts and closes group business
Achieves group revenue goals by actively up-selling each business opportunity to maximize revenue opportunity
Manages, directs and assists the on-property Senior Sales Executive to achieve revenue goals for all opportunities
Participates on the sales leadership team with Director of Sales and Marketing (DOSM), Director of Group Sales (DOGS) and Revenue teams
Achieves group revenue goals by responding to incoming group/catering opportunities for the property that are within the pre-defined peak room parameters
Understands the overall market (e.g., competitors’ strengths and weaknesses, economic trends, supply and demand etc.) and knows how to sell against them
Closes the best opportunities for the property based on market conditions and property needs
Uses negotiating skills and creative selling abilities to close on business and negotiate contracts
May act as the primary point of contact in resolving customer issues, contract issues and Group Lodging Organization (GLO) wide opportunities for bookings that are kept on property
Acts as lead "sales leader" onsite inspections (e.g., warm welcome, chef tables, fond farewell)
Assists Director of Sales and Marketing (DOSM) and Director of Group Sales (DOGS) on executing corporate/ regional/ brand requests for information and data as well as owner meetings
Assists Director of Sales and Marketing (DOSM) and Director of Group Sales (DOGS) with execution of brand initiatives (e.g., Closing Day, stretch goals, Critical Control Points (CCP's), etc.)
Participates in and aids in the completion of each hotel's business plan calls, group segment calls, and period end review calls
Provides specific sales representation at Line Up, Staff meeting, General Sessions, Projections meeting, and Strategy meetings
Develops and manages group sales revenue and operation budgets and provides forecasting reports
Works with management team to create and implement a group sales/marketing plan addressing revenue, customers and market
Assists with selling, implementation and follow-through of group sales promotions
Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards
Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence)
Participates in and practices daily service basics of the brand
Verifies that the property implements a seamless turnover from sales to operations and back to sales, while consistently delivering high level of service
Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders
Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International
Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process
Perform other duties, as assigned, to meet business needs
Works collaboratively with off-property sales channels (e.g., Group Sales within the Sales Office, Area Sales, Account Sales, Global Sales Team) to establish the property needs are being achieved and the sales efforts are complementary, not duplicative
Interacts with guests/clients, sales and kitchen, vendors, competitors, local community, catering associations and other hotel departments in order to establish guest satisfaction
Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and establishing their satisfaction before and during their program/event
Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott
Gains understanding of the hotel’s primary target customer and service expectations
serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event
Coordinates and deploys group sales resources on-property to establish pull-through and sustainment of sales strategies and selling solutions
Develops a close working relationship with operations to execute strategies at the hotel level
Functions as the leader of the property’s group sales effort for specific group business
Manages and directs the on-property dedicated group sales effort to achieve hotel revenue goals by proactively targeting current and new high value accounts in the market and implementing effective sales deployment strategies to grow market share
Works with the Director of Sales and Marketing to establish understanding of sales strategy and effective implementation of this strategy for the hotel
Assists with managing the on property administrative support team
Provides leadership, mentoring and support for direct reports
Sets goals and completes performance management responsibilities for all direct reports
Shares responsibility for achieving group revenue goals, guest and associate satisfaction
Maintains ultimate accountability for verifying that the team maximizes group revenue opportunities by up-selling and accurately forecasting revenues (e.g., catering and group rooms) for all events

Requirements

2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major
4 years experience in the sales and marketing or related professional area
4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major
2 years experience in the sales and marketing or related professional area
4-year college degree
Demonstrated skills in supervising a team
Group sales experience

Nice to have

4-year college degree
Demonstrated skills in supervising a team
Group sales experience

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