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Uses skills as a seasoned, experienced business development professional to perform the full range of sales activities to identify, develop, and nurture leads that generate training and executive education opportunities for the Division of Extended Studies (DES). Applies a full understanding of professional and continuing education markets, industry practices, and university policies and procedures to resolve a wide range of issues in support of revenue growth and strategic partnerships.
Job Responsibility:
Perform the full range of sales activities to identify, develop, and nurture leads that generate training and executive education opportunities.
Apply a full understanding of professional and continuing education markets, industry practices, and university policies and procedures to resolve a wide range of issues in support of revenue growth and strategic partnerships.
Leverage specialized knowledge of non-degree professional programs, corporate learning and development, and executive education, together with professional credibility, to drive adoption of DES corporate and custom education offerings.
Build and manage a robust pipeline of qualified leads and closing sales that generate revenue for DES.
Proactively identify opportunities with a wide range of stakeholders, assessing fit and readiness for customized or cohort-based educational solutions.
Target prospective clients, corporations, public agencies, nonprofits, and other organizations domestically and internationally, and initiates outreach, relationship-building, and sales activities tailored to specific industry and sector needs.
Conduct discovery meetings with potential clients and informs them about DES solutions to senior decision makers, including HR and talent leaders, business unit heads, and executives, clearly articulating learning outcomes, business impact, and return on investment.
Responsible for external-facing promotion of DES corporate and custom programs, partnering with marketing and communications colleagues to shape and deploy sales collateral, digital campaigns, and promotional content (web, social media, email, events, and presentations).
Represent DES in discussions with a wide variety of community and industry groups and serves as an ambassador for the Division’s broader portfolio of programs.
Engage with senior-level leaders such as chief human resources officers, learning and development executives, business line leaders, and organizational partners, as well as alumni and past corporate clients.
Develop and deliver persuasive presentations that position DES as a strategic learning partner, and cross-promote other DES initiatives where appropriate.
Respond to product and program inquiries, explains available delivery modalities and learning technologies, and negotiates pricing, scope of work, and contract terms in alignment with DES policies and financial targets.
Collaborate with academic program directors, faculty, and instructional teams to shape customized education solutions for corporate and government clients, aligning learning objectives, curriculum, format, and assessment with client needs and DES quality standards.
Participate in the design of program structures, recommends instructors, advises on delivery modality and location, and supports follow-up evaluation and ongoing client relationship management to encourage repeat and expanded engagements.
Provide work direction to corporate education support staff and student employees and may oversee vendors or contracted partners supporting program delivery.
Support the Director with special assignments, reporting, and administrative functions, ensuring that business development and program implementation activities are executed on time and in accordance with DES strategic priorities.
Requirements:
Demonstrated experience (typically 5 years) of developing sales approaches, delivering sales presentations to groups and to individuals, particularly to senior-level decision makers and ideally regarding an education related product/service. Experience 'closing' sales with tangible sales results.
Thorough knowledge of communication principles, media, and marketing techniques. Experience conducting market research: collecting data, analyzing trends, conducting a cost/benefit analysis, etc.
Demonstrable experience developing sales strategies/ Experience generating his/her own sales leads. Experience making sales presentations to individuals and groups, including to high level decision makers and technically savvy audiences.
Thorough knowledge of the campus and / or medical center's products and services. Ability to learn about the programs and capabilities of the Division of Extended Studies (DES), ability to translate DES' educational programs into a marketable product in a competitive business environment.
Thorough analytical and written communication skills. Demonstrated knowledge and the ability to communicate persuasively to convey the vision and mission of an organization and/or brand. Experience working in a client- or customer- focused environment of excellence.
Thorough knowledge of the campus and / or medical center, including its achievements, mission, vision, goals, objectives and infrastructure. Ability to learn about the Division of Extended Studies' mission, programs, and philosophy. Experience working in an organization with a strong sense of identity and purpose.
Strong interpersonal communication and political acumen skills. Demonstrated ability to establish and sustain credibility with all constituents including private- and public-sector clients, staff, students, instructors, and sponsors/donors. Excellent, demonstrated ability to communicate effectively in writing and verbally with all levels of individuals in small and large organizations, including presentation skills and facility with up-to- date technology. Skill to communicate clearly, effectively, tactfully, flexibly, and patiently in person and remotely (e.g., phone, video conferencing, etc.)
Experience implementing a marketing program with tangible sales results.
Demonstrated ability to function as a cooperative and supportive staff team member.
Demonstrated ability to work independently, exercising initiative and judgment, in the performance of responsibilities that are defined in broad terms of goals and objectives.
Thorough knowledge of marketing mediums and funding sources. Ability to contribute to a marketing team.
Strong skills in event and media activities management. Demonstrable skill to nurture and discover leads in trade shows and other community events.
Knowledge of and experience developing complex sales strategies in the context of a university setting or selling an educational product.