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Assistant Director, Digital Marketing

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Cella

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Location:
United States , Ocala

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Category:
-

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Contract Type:
Not provided

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Salary:

94000.00 - 165000.00 USD / Year
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Job Description:

We're seeking a Digital Marketing Director to serve as the connective tissue between strategy and execution for a well-established, experience-driven brand. This role is ideal for a hands-on leader who thrives in the work as much as they do leading others-someone who can elevate a team, bring clarity to ambiguity, and shape digital experiences that genuinely resonate. You'll act as the day-to-day leader for a growing digital team, helping remove bottlenecks, build confidence across skill levels, and ensure work is both thoughtful and high-impact. This is a highly collaborative, in-person role where relationships, trust, and communication matter just as much as technical expertise.

Job Responsibility:

  • Serve as the go-to leader for a team of web content creators and digital specialists (email, analytics, SEO, paid), providing hands-on guidance, coaching, and real-time decision-making support
  • Take an active, hands-on role in shaping and managing web content and structure within WordPress
  • Guide information architecture, usability, and page strategy to ensure a seamless, intuitive user experience
  • Operate comfortably at both the strategic and tactical levels-contributing to roadmap discussions while also jumping into tools and execution daily
  • Translate loosely defined requests into clear, effective digital solutions
  • Oversee and advise on email marketing, analytics, SEO, and paid media in partnership with subject matter experts-ensuring alignment, performance, and continuous optimization
  • Simplify complex digital concepts into clear, actionable insights for internal teams and non-technical stakeholders, including leadership
  • Reduce reliance on leadership bottlenecks by empowering the team with clearer processes, better decision-making frameworks, and ongoing mentorship

Requirements:

  • 10+ years of experience in digital marketing, with strong ownership of web and content experiences
  • Deep experience with WordPress (content management, layouts, IA-not development)
  • Strong UX and usability instincts, with the ability to structure content effectively
  • Excellent copywriting and editing skills
  • comfortable building pages from scratch
  • Solid understanding of email marketing, analytics, SEO, and paid media fundamentals
  • Proven ability to balance strategic thinking with day-to-day execution
  • Experience leading and mentoring teams, with a focus on building confidence and capability
  • Strong communication skills, with the ability to influence without overpowering
  • A thoughtful, observant approach-someone who takes time to understand before making changes
  • Appreciation for brand, storytelling, and the balance between data and intuition
  • Comfortable working in a highly collaborative, in-person environment
What we offer:

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan

Additional Information:

Job Posted:
April 20, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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