Assistant Digital & Marketing Manager

• Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams
• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel
• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions
• Manages F&B media schedules and verifies prompt settlement of accounts
• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
• Executes email marketing, and display advertising
• Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice
• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites)
• Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly
• Develops a comprehensive PR plan per quarter along with agency and executes post sign-off from GM
• Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers
• Manages assigned accounts as per the media account management system
• Writes and distributes all press releases for property events, promotions, and outlets
• Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities
• Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives
• Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution
• Manages external vendors and media agencies
• works with agency partners and continent PR leader to identify strategic media buys for their hotel(s)
• Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel
• Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams
• Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team
• Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery
• coordinates with area or cluster marketing to verify all photography adheres to brand voice
• Coordinates and executes Hotel and F&B printed materials
• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner
• Assists in the production of all property, F&B display, and temporary signage in hotel public areas
• Promotes collection of competitors collateral and publicity on a monthly basis
• Manages the execution of F&B direct marketing activities
• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA)
• Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns
• Helps with the publication of hotel’s newsletter(s)
• Supports communications duties and functions as deemed necessary
• Assists in the liaison and execution of joint F&B promotions
• Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis
• Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy
• Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders
• Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance
• Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area
• hospitality marketing or digital advertising experience preferred
• OR 4-year bachelor's degree in Marketing, Public Relations, Business, or related major
• 2 years experience in the sales, marketing, digital or related professional area
• hospitality marketing or digital advertising agency experience preferred

hospitality marketing or digital advertising experience preferred