Assistant Customer Propositions Manager, HSBC

HSBC

Location:
Hong Kong, Central

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.

Job Responsibility:

Assist to develop proposition-related projects or initiatives to enhance segment awareness and expand market share for Private Banking, Prestige Private, Prestige, Preferred and other strategic segments
Assist to review customer journeys in collaboration with internal teams to drive effective engagement and stickiness
Conduct regular competitor analysis and maintain abreast market information for on-going refinement of designated segment propositions
Collaborate with different business units to implement proposition initiatives, to ensure the proposition is properly delivered to customers with most optimal approach
Assist in the creation of segment-relevant marketing content and materials, such as website copy, social media posts, and email communications to drive effective preference and conversion
Track and analyze the performance of marketing campaigns and activities for optimization to meet the KPIs
Perform other responsibilities / duties as assigned by respective manager

Requirements:

University degree in Business Administration, Marketing OR other relevant qualifications
Minimum of 3 years' experience in marketing, with exposure in Customer Segments and knowledge of banking / event management or investment products preferred
Experience in above and below-the-line marketing programmes development, with knowledge of marketing communications, customer acquisition, retention, digital marketing, performance marketing and/or event management a definite advantage
Customer-oriented with strong business acumen and analytical skills
Positive, flexible and self-motivated individual with good project management and interpersonal skills
Proficiency in both English and Chinese
Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes

What we offer:

Dynamic working environment
Good career development opportunities
Competitive compensation packages

Additional Information:

Job Posted:
August 15, 2025

Expiration:
September 30, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Assistant Customer Propositions Manager

HSBC

Location:Hong Kong, Central

Category:-

Contract Type:Not provided