Job Description
JOB TITLE: Assistant Customer Development Manager LOCATION: KELANTAN, MALAYSIA JOB PURPOSE To drive distributor performance, ensure excellence in field execution, and deliver sustainable sales growth by managing distributors, trade execution, inventory, and channel performance across assigned territories. KEY RESPONSIBILITIES 1. Distributor Management & Performance Lead and coach distributor sales teams to achieve monthly, quarterly, and annual sales targets (NIV & STT). Review secondary sales performance and identify gaps versus targets. Implement corrective actions to close performance gaps and improve execution effectiveness. 2. Inventory & Logistics Control Manage and optimize inventory levels at distributor warehouses to maintain healthy stock coverage and reduce aging stock. Work closely with logistics and supply chain teams to ensure timely delivery of products, promotional stocks, and POSM materials. 3. Field Execution & Merchandising Conduct regular market visits to ensure strong in‑store execution, visibility, and compliance with planograms. Monitor stock accuracy, stock card compliance, and overall execution standards aligned with EDGE (Every Day Great Execution) principles. 4. Trade Promotion & Activations Execute approved trade marketing plans, promotions, and activations across all relevant channels. Support new product launches and ensure effective rollout at distributor and outlet levels. 5. Reporting & Analytics Prepare and present regular channel and distributor performance reports, including sales trends, SKU penetration, and execution effectiveness. Analyze promotional ROI and market performance to support data‑driven decision‑making. 6. Relationship Management Build and maintain strong, collaborative relationships with distributors, key account stakeholders, and buyers. Act as the primary point of contact for distributor‑related business discussions and issue resolution. KEY SKILLS AND COMPETENCIES Strong distributor and channel management capabilities Commercial acumen and data‑driven decision making Field execution and merchandising excellence Stakeholder management and communication skills Analytical and structured problem‑solving approach EXPERIENCE AND QUALIFICATIONS Bachelor’s degree in Business, Marketing, Supply Chain, or a related field Minimum 3–5 years’ experience in FMCG sales, distributor management, or channel development Experience managing distributors and trade execution in general trade or modern trade channels
