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Assistant Customer Analytics Manager

https://www.randstad.com Logo

Randstad

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Location:
Singapore , Singapore

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Category:
-

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Contract Type:
Employment contract

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Salary:

6000.00 - 6500.00 SGD / Month

Job Description:

Role responsible for using customer data and analytics to design, execute, and optimize CRM and loyalty strategies to drive acquisition, retention, and lifetime value.

Job Responsibility:

  • Execute in-depth analysis of customer behavior, transaction history, and stated preferences to identify crucial market trends and opportunities for growth in acquisition, reactivation, and retention efforts
  • Convert data insights into clear, actionable plans for acquisition and retention
  • Prioritize data-led initiatives across retail and digital channels
  • Collaborate with teams (Retail, E-commerce) to activate insights for campaigns and clienteling
  • Refine segmentation and targeting for enhanced personalization and messaging effectiveness
  • Partner with Analytics to develop CRM dashboards for performance monitoring and optimization
  • Design and maintain dynamic customer segments based on value, behavior, and lifecycle stage
  • Develop and refine scoring models (e.g., frequency, value) to predict potential and guide outreach
  • Validate new segments through A/B testing and performance analysis
  • Lead the CRM campaign roadmap and calendar across all acquisition/retention initiatives
  • Collaborate cross-functionally to brief and shape personalized messaging using audience insights
  • Oversee daily operations of the loyalty program, focusing on community and tailored experiences
  • Create a lifecycle communications roadmap for email and SMS channels

Requirements:

  • Minimum of 5 years of experience in CRM and consumer analytics, preferably within the Retail, Beauty, or FMCG industries
  • Proven exposure to acquisition campaign analytics, systematic A/B testing, and robust performance tracking
  • Advanced proficiency in data manipulation and analysis using Excel and comfortable application of data visualization tools such as Tableau or similar platforms
  • Must be highly detail-oriented and meticulous, comfortable with extensive data processing and metric reporting
  • Highly organized and possesses excellent collaboration skills across various internal departments
  • Proven capability to manage multiple complex projects and meet demanding deadlines in a high-speed business environment
  • Exceptional interpersonal and verbal/written communication skills
  • Strong organizational abilities and proven project management skills

Additional Information:

Job Posted:
December 25, 2025

Expiration:
January 12, 2026

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