Assistant CRM Manager

• Take the lead in delivering insight-driven CRM campaigns across Email, Push Notifications and Direct Mail
• Bring the trading plan to life and drive measurable results
• Own campaigns end-to-end - planning, executing and continuously optimising to improve performance
• Dig into the “why” behind campaign results, using data to refine segmentation, targeting and personalisation
• Uncover new opportunities to boost engagement and conversion
• Run A/B testing and optimise the customer journey
• Drive innovation and efficiency as a super user of platforms like Bloomreach and Ecrebo
• Work cross-functionally to ensure CRM activity is aligned and consistent across all channels
• Step in as a deputy when needed
• Support the development of junior team members

• Solid experience delivering CRM campaigns across multiple channels
• Strong analytical mindset
• Ability to turn data into clear, actionable insight
• Comfortable using testing and optimisation to improve performance
• Experience working with CRM and marketing automation platforms (Bloomreach a bonus but not essential)
• Confident communicator who can collaborate effectively across teams and influence stakeholders
• Proactive and adaptable
• Takes ownership, solves problems thoughtfully, makes well-reasoned decisions

Bloomreach (bonus but not essential)

• 22 days’ holiday plus Bank Holidays
• Company pension
• Life assurance
• Bonus scheme
• Cycle to work scheme
• Save-as-you-earn options
• 20% discount across Travis Perkins companies
• Financial support
• Family-friendly policies
• Recognition awards
• Discounts at over 1,000 retailers