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The Healthcare Assistant Communications Manager plays a pivotal role in the Boots External Communications team, developing and activating Consumer PR campaigns across healthcare. It involves sharing Boots news and stories with relevant media and influencers and covers media relations, content creation, event management, creative writing and stakeholder management.
Job Responsibility
Support the development and execution of communication plans and campaigns that align with strategic priorities and customer promises for healthcare
Create, draft and sell in news stories to media and influencers that result in positive editorial and social coverage for Boots healthcare
Build and maintain strong relationships with key healthcare contacts, including consumer and national journalists, influencers and key stakeholders to secure high-quality media coverage
Create engaging and newsworthy content and assets to support with storytelling, from press releases, media alerts, infographics, B-roll, video edits and editorial content
Monitor media coverage and compile regular communication reports, providing insights and recommendations for future activity
Assist in the organisation and delivery of media events, product launches and press briefings
Respond to media enquiries in a timely and professional manner, supporting with the send out of product samples to media and influencers as needed
Collaborate with internal teams including marketing, social media and internal communications to ensure consistent messaging and coordinated communications plans
Keep up to date with industry trends, competitor activities and relevant news to inform our communications approach and news angles
Requirements
Previous experience in PR or communications, preferably within the consumer health sector
Excellent written and verbal communication skills, strong attention to detail and an ability to adapt messaging for different audiences
Confident in engaging with media, influencers and internal stakeholders at all levels
Able to manage multiple projects and prioritise workload to meet deadlines
Innovative thinker with a passion for storytelling and brand building
Calm under pressure and able to respond quickly in a fast-paced environment
Degree or equivalent experience in PR, Communications, Journalism, Marketing, or a related discipline
What we offer
Boots Retirement Savings Plan (up to 12% company contribution)
Generous employee discounts for you and a family member
Enhanced maternity/paternity/adoption leave pay
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme