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Assistant Brand Manager

Turkey, Istanbul · Job Posted May 03, 2026
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Job Description

Unilever is currently hiring for a Portfolio Assistant Brand Manager, Food Category. As a Portfolio Marketing Assistant Brand Manager, you will be responsible for translating the current and future chef needs into a strategic portfolio plan, manage the total portfolio through simplification, launch and relaunch projects from product development till product/brand communication.

Job Responsibility

  • Drive Business Growth Targets for categories and brands
  • Build/Manage portfolio positioning & sustainable growth strategy
  • Manage simplification, launch and relaunch projects (link local / global)
  • Provide Brand or category content to support launches
  • Collect & analyses customer & market insights
  • Train sales force on product knowledge through culinary trainings / selling stories
  • Manage the mix of the current portfolio for Turkey
  • Lead mix development for innovations and renovations for Turkey
  • Drive growth for Turkey through perfect execution of portfolio related activities of the Integrated Business Plan (IBP)
  • Main interface between Turkey and META team, also the Global team if necessary
  • Own Portfolio part of the IBP from development till execution
  • Develop Strategic portfolio funnel (Short & long term)
  • Local category knowledge and understanding (competition / operator needs & usage /…)
  • Analyze category performance and define & implement corrective actions
  • Drive portfolio projects with the relevant local teams
  • Local portfolio management, 7 P’s
  • Lead mix development for innovations and renovations
  • Start projects in Innoflex, the innovation gate platform and follow all the gates with necessary data in the system
  • Local input for category strategy
  • Strategic pricing: implement and track pricing in market and take corrective actions as appropriate
  • Perfect execution of portfolio data in systems (pricing, naming, hero images)
  • Troubleshooting
  • Passion to help the operators (the chefs) to love what they do
  • Manage portfolio and category marketing routine tasks

Requirements

  • 1:3 years of marketing experience
  • Portfolio management (Strategic planning, Business cases building, launches, simplification execution, strategic pricing)
  • Food industry Business Acumen
  • Experience with working in a multinational
  • Operational Execution excellence
  • Analytical thinking
  • Project management
  • Problem-solving behavior, growth mindset
  • Mix development
  • Category / Brand communication (digital foundation)
  • Operator and chef intimacy
  • Stakeholder management
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