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Our client is seeking a proactive and ambitious Assistant Brand Manager to support the execution of innovative marketing campaigns and day-to-day brand activity. Working closely with the Brand Manager, you'll help drive brand awareness, customer engagement, and retail activation across both digital and physical channels. This is an ideal opportunity for someone with experience in FMCG marketing who's ready to take the next step and gain exposure to brand planning, creative development, and commercial execution.
Job Responsibility:
Support the development and execution of the annual brand plan and marketing calendar
Collaborate with the Brand Manager and agencies to deliver integrated 360° campaigns
Assist in managing campaign timelines, assets, and budgets
Work with sales teams and retailers to plan and deliver in-store activations and promotions
Ensure consistent brand visibility and messaging across all retail platforms
Support the creation of customer presentations and trade marketing materials
Contribute to social media strategy and content planning
Manage content creation for the website, blogs, and email newsletters
Monitor digital performance and identify opportunities for improvement
Conduct category, consumer, and competitor analysis to support brand decisions
Track campaign performance and assist in preparing post-activity reviews
Liaise with creative, PR, and digital agencies to brief and manage projects
Coordinate sample sends, imagery, and briefing materials across teams
Requirements:
2-3 years of experience in a marketing or brand role, ideally within FMCG or consumer goods
Proven experience supporting marketing campaigns from concept to execution
Familiarity with digital platforms, retailer environments, and brand guardianship
Creative thinker with strong attention to detail and a keen eye for brand aesthetics
Excellent written and verbal communication skills
Strong organisational and project management abilities
Proficient in Excel, PowerPoint, and tools like Canva or Adobe Creative Suite
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