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We are looking for a driven Assistant Brand Manager to support the brand team in executing marketing plans and brand-building activities. This role involves close coordination with internal teams and external agencies to ensure the smooth rollout of campaigns, promotions, and new product development projects.
Job Responsibility:
Support the development and execution of annual brand plans and marketing objectives
Assist in analyzing customer insights, consumer trends, and market data
Help monitor Advertising & Promotion (A&P) spend and track campaign effectiveness
Coordinate New Product Development (NPD) projects, liaising with internal departments and external suppliers
Work closely with the Sales team to implement brand promotions and trade activities
Assist in briefing designers for marketing materials (e.g., brochures, online content, print ads)
Support the management of social media platforms and digital marketing initiatives
Monitor competitor activities and industry news
Requirements:
Bachelor's Degree in Marketing, Business, or a related field
1-3 years of working experience in brand management, preferably in the FMCG or skincare/personal care industry
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