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Unilever is currently hiring for Assistant Brand Manager -Omo. Function: Marketing. Reports to: Omo Brand Manager. Scope: Turkey. Location: Istanbul. Terms & Conditions: Full Time. Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. And this is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels. Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.
Job Responsibility:
Responsible of the Omo portfolio and driving competitive growth & profitability targets
Co-creating the strategy and 8-quarter plans by focusing on market trends and business objectives
Collaborating with agency partners and the global team to ensure Omo remains desirable through outstanding brand communication and activations
Managing the marketing budget to ensure consistent, relevant brand saliency
Creating and maintaining marketing calendars for launches, advertising, activations, and promotions across brands and accounts
Working with media, digital marketing, and e-commerce teams to plan, execute, and optimize media plans
Partnering with the CMI team to continuously enhance consumer insights and leverage data to improve marketing effectiveness
Collaborating with the TCM and sales teams to develop shopper-centric, differentiated retailer marketing plans across the full shopper journey
Co-leading the P&L of Omo
Supporting other category-wide initiatives within Home Care
Requirements:
University degree in a related field
2-4 years of relevant marketing experience, must in FMCG
Experience in campaign crafting & portfolio design
Fluency in Turkish and English
Strong marketing skills in brand building and performance analysis
Rigor and adaptability to thrive in a complex environment with numerous opportunities
A personal drive to succeed, guided by a strong inner game
Deep consumer obsession, with a keen understanding of current needs and curiosity about future trends
A high-growth mindset with a strong passion for consumers, shoppers, and customers
Expertise in communication channel management, delivering cost-effective, integrated brand communication
Savvy in media, particularly digital marketing, with strong know-how