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We are seeking an innovative and detail-oriented Assistant Brand Manager to champion the New Product Development (NPD) agenda for the personal care category. Reporting to the Brand Manager, you will play a crucial role in building the innovation pipeline, managing projects from concept to commercialization, and ensuring successful market entry for new product launches.
Job Responsibility:
Innovation Pipeline Management: Support the development of the 3-year innovation funnel by identifying market gaps and consumer needs
Project Leadership: Lead cross-functional teams (R&D, Supply Chain, Regulatory, Finance) to ensure NPD projects are delivered on time and within cost benchmarks
Launch Execution: Assist in crafting go-to-market strategies, including pricing, packaging design, and initial trade sell-in plans
Market Analysis: Analyze consumer trends, competitor launches, and category data (Nielsen/Kantar) to validate new product concepts
Performance Tracking: Monitor the post-launch performance of new products and recommend optimization strategies to ensure sustainable growth
P.R. & Communication: Collaborate with agencies to develop compelling product claims and communication materials for launch campaigns
Budget & P&L: Assist in managing the NPD budget and preparing P&L simulations to ensure product profitability
Requirements:
Bachelor’s Degree in Marketing, Business Administration, or a related field
Minimum 3-5 years of marketing experience in the FMCG industry, with specific exposure to New Product Development (NPD)
Strong project management skills, with the ability to manage multiple timelines and stakeholders simultaneously
Analytical mindset with proficiency in interpreting market data and consumer insights
Creative thinker with a passion for skincare, personal care trends, and product innovation
Excellent communication skills and the ability to influence cross-functional teams