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Assistant Brand Manager - New Product Development

https://www.randstad.com Logo

Randstad

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Location:
Malaysia , Kuala Lumpur

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Category:
-

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Contract Type:
Not provided

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Salary:

6000.00 - 8000.00 MYR / Month

Job Description:

We are seeking an innovative and detail-oriented Assistant Brand Manager to champion the New Product Development (NPD) agenda for the personal care category. Reporting to the Brand Manager, you will play a crucial role in building the innovation pipeline, managing projects from concept to commercialization, and ensuring successful market entry for new product launches.

Job Responsibility:

  • Innovation Pipeline Management: Support the development of the 3-year innovation funnel by identifying market gaps and consumer needs
  • Project Leadership: Lead cross-functional teams (R&D, Supply Chain, Regulatory, Finance) to ensure NPD projects are delivered on time and within cost benchmarks
  • Launch Execution: Assist in crafting go-to-market strategies, including pricing, packaging design, and initial trade sell-in plans
  • Market Analysis: Analyze consumer trends, competitor launches, and category data (Nielsen/Kantar) to validate new product concepts
  • Performance Tracking: Monitor the post-launch performance of new products and recommend optimization strategies to ensure sustainable growth
  • P.R. & Communication: Collaborate with agencies to develop compelling product claims and communication materials for launch campaigns
  • Budget & P&L: Assist in managing the NPD budget and preparing P&L simulations to ensure product profitability

Requirements:

  • Bachelor’s Degree in Marketing, Business Administration, or a related field
  • Minimum 3-5 years of marketing experience in the FMCG industry, with specific exposure to New Product Development (NPD)
  • Strong project management skills, with the ability to manage multiple timelines and stakeholders simultaneously
  • Analytical mindset with proficiency in interpreting market data and consumer insights
  • Creative thinker with a passion for skincare, personal care trends, and product innovation
  • Excellent communication skills and the ability to influence cross-functional teams

Additional Information:

Job Posted:
February 13, 2026

Expiration:
March 06, 2026

Work Type:
On-site work
Job Link Share:

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