Assistant Brand Manager - LBP & Indulekha, BD

• Crafting innovation mixes: Work on identifying consumer opportunities, hair care trends, and global trends that have launch potential in India
• Crafting the right marketing mix (including pricing, positioning, product & packaging)
• Brief and create communication for the delivery along with the innovation (working in conjunction with CMI & Creative Agencies)
• Lead product and packaging development for the innovation, including consumer testing
• Crafting a sharp proposition for the innovation that translates into a comms brief, a digital assets brief
• Strong understanding of consumers, shoppers & creators, overall beauty & hair care landscape
• Huge bias for action to track consumer trends, global trends, and proactively tracking competition launches, actions
• Consumer Pulse: Put the consumer at the heart of all strategy and execution
• Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth
• Project management: Strong project management skills to lead cross-functional teams for end-to-end project delivery
• Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)
• Ensure OTIF delivery of all launch networks right from the mix brief to the business case, working with all cross-functional teams to land the network
• Keeping track of post-launch evaluation, consumer feedback, ecom ratings & reviews, and business case achievement to understand launch performance

• Master’s degree in Marketing or Business Administration
• Excellent written and verbal communication skills in English
• Minimum 4+ years of experience in marketing or marketing services
• Strong Project Management skills
• Experience in leading cross-functional teams to deliver projects
• Understands customers and shoppers
• High Bias for action
• Global mindset
• Consumer centricity
• Project management skills
• Creativity
• Empathy
• Obsession with brands & consumers
• Sense of Aesthetics
• Analytical Thinking & Rigour

Passion for sustainability would give you a competitive edge