Assistant Brand Manager for Premium Deodorants Job at Unilever (Taguig)

Job Description

Assist and lead in driving the growth of the brand through landing Consumer-Centric Brand Strategy via revitalization and re-excitement of the core portfolio, with outstanding execution of different brand aspects. Advocate for consumer needs, desires and brand enthusiasm. Provide market-, social-, customer-insights driven input into innovation platform projects and brand deployment planning. Achieve brand share and profitable growth by effectively translating brand and marketing strategies into dedicated market-deaveraging and customer-specific plans.

Job Responsibility

Stay connected and engaged with our consumers to understand their needs, the triggers and barriers, then translate these understanding to unmissable brand engagement strategy and deployment execution
Assist in the formulation and execution of the Brand Marketing Plan by developing a comprehensive understanding of the key drivers for brand growth and health
Lead the deployment of innovative and activation projects, ensuring an integrated activity schedule that aligns with the Brand Key Vision and Brand Vision Plan
Embrace the trends and the rise of social 1st and digital-led marketing approach in bring core portfolio closer to our consumers
Continuously monitor and evaluate brand performance metrics to recommend and implement effective strategies that enhance brand equity
Collaborate closely with external agencies, such as Advertising, Market Research, and PR, to deliver impeccable brand experiences across all consumer touchpoints
Execute specific brand projects as outlined in the brand plan
Diligently monitor budget allocations, providing timely updates to relevant stakeholders regarding potential overspend or cash availability
Work in close partnership with cross-functional teams, including Customer Development, Supply Chain, and Finance, to ensure seamless project execution

Requirements

3-5 years brand management experience in an FMCG environment, preferably in Personal Care or related categories
Strong business mindset, analytical power and good communication skills including presentation experience
Strong exposure to Social & Digital Marketing space
Passion for growth and strong time management skills to work in a changeable environment, ability to manage workload and multiple projects
Open-minded, innovative and result-oriented

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Assistant Brand Manager for Premium Deodorants

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