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Do you want to lead marketing and commercial plans for one of Coty’s most important markets? The Assistant Brand Manager identifies business opportunities and works with the multifunctional team to build & deliver cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans to drive growth in this key market. Owning the Go-to-Market strategy & execution inclusive of developing high-quality product offering, working to create strong retail presence & gifting market opportunities, as well as upgraded customer experience across off & online touchpoints.
Job Responsibility:
Lead, align and execute social media strategy from planning to execution
lead the Influencer Marketing tactics for each marketing campaign
lead the creation of Influencer marketing brief for each campaign with social agencies
manage brand owned social platform WeChat, Weibo, Red, Douyin
weekly & monthly social platform review
regularly monitor social media trends, market insights, explore new social media platform, social listening tools, and competitor information acquirement
fully understand China KOL / KOC landscape across all social platforms
source, identify and build sustainable partnership with paid social platforms, KOL and brand advocates
work cross internal stakeholders and external agencies to ensure campaign plan alignment, execution quality and on-time delivery
drive traffic to online/offline sales touchpoints through social / KOL activities
evaluate the effectiveness with measurable KPIs
Requirements:
3+ years’ experience in Marketing
luxury beauty experience will be a credit
excellent track record in innovation rollouts and flawless launch management, S&OP
ability to inspire and lead agency, hold them accountable to deliver project deliverables
strong communication, and good at coordinating and mobilizing internal and external resources
fluent Mandarin & English capability
strong beauty sense and Luxury taste
What we offer:
A salary that matches your knowledge and experience
great holiday benefits
comprehensive medical and commercial insurance
fair rewards given based on performance and individual abilities
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