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Assistant Brand Manager for Lancaster

coty.com Logo

Coty Inc.

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Location:
China , Shanghai

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Do you want to lead marketing and commercial plans for one of Coty’s most important markets? The Assistant Brand Manager identifies business opportunities and works with the multifunctional team to build & deliver cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans to drive growth in this key market. Owning the Go-to-Market strategy & execution inclusive of developing high-quality product offering, working to create strong retail presence & gifting market opportunities, as well as upgraded customer experience across off & online touchpoints.

Job Responsibility:

  • Lead, align and execute social media strategy from planning to execution
  • lead the Influencer Marketing tactics for each marketing campaign
  • lead the creation of Influencer marketing brief for each campaign with social agencies
  • manage brand owned social platform WeChat, Weibo, Red, Douyin
  • weekly & monthly social platform review
  • regularly monitor social media trends, market insights, explore new social media platform, social listening tools, and competitor information acquirement
  • fully understand China KOL / KOC landscape across all social platforms
  • source, identify and build sustainable partnership with paid social platforms, KOL and brand advocates
  • work cross internal stakeholders and external agencies to ensure campaign plan alignment, execution quality and on-time delivery
  • drive traffic to online/offline sales touchpoints through social / KOL activities
  • evaluate the effectiveness with measurable KPIs

Requirements:

  • 3+ years’ experience in Marketing
  • luxury beauty experience will be a credit
  • excellent track record in innovation rollouts and flawless launch management, S&OP
  • ability to inspire and lead agency, hold them accountable to deliver project deliverables
  • strong communication, and good at coordinating and mobilizing internal and external resources
  • fluent Mandarin & English capability
  • strong beauty sense and Luxury taste
What we offer:
  • A salary that matches your knowledge and experience
  • great holiday benefits
  • comprehensive medical and commercial insurance
  • fair rewards given based on performance and individual abilities

Additional Information:

Job Posted:
January 01, 2026

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